Serial Entrepreneurs, Industry Experts, and Investors

Meet our Rockstar Mentor Network

SKU mentors are a powerful team of serial entrepreneurs, industry experts, and investors

Our mentor community has over...

Represented Industries
Years Combined Experience


SKU differs other incubators and accelerators because mentorship goes deep.  In addition to our intensive curriculum, which gives them a 360° perspective of what it takes to scale a CPG company, they, on average, spend a minimum of 8 to 16 hours a week with their individual mentors honing their product concept and developing growth strategies.

SKU Mentors form the core of each program’s faculty. Our mentor community includes a diverse group of successful entrepreneurs, industry executives, subject matter experts and investors who enjoy coaching and advising teams of high-growth, early-stage businesses. Mentors are united by our desire to help promising consumer product startups achieve maximum success, and we believe resources and relationships are essential ingredients to that success.

Equity Mentors pay a membership fee to join the SKU equity mentor pool. As a benefit of membership in the community, every SKU equity mentor owns a portion of equity in each company from the track in which they participate.

Get more info by emailing us at:

Previous Mentors

Antonelli’s Cheese Shop

Snack Factory (Pretzel Crisps), Whole Foods Market

Cece’s Veggie Co.

Lone Star Direct

YETI, SharkNinja

Seraph Group, Dell

Milk + Honey

Milk + Honey,

Little Spoon Consulting


Pepe Z Tequila, Barton Medical

Brandt Financing

Rice University, Scout Island Ventures

The Butler Bros

Appconomy, Starbucks, Daimler

One Technologies,

Grav Labs

MHD Marketing, Heineken, Gilt Groupe

Capital Factory, Clearhead

Envirocon Technologies (Lemi Shine)

Thunderbird Energetica, Kona Energy


HeatGenie, Marvell Semiconductor, Intel

Coca Cola, The J.M. Smucker Company, Glazer’s, Stubb’s, Whole Foods

Glass Talent Strategies, Starbucks

Amplify Snack Brands


Storyteller, LG Pictures, Dell

Rhythm Superfoods, Bowery Farming

Catapult Systems

Red Idea Partners

Far West Capital

Planet Tan

Envirocon Technologies, Inc.

Cybernance Corporation


Nebulous Concepts, E & J Gallo Winery

ATX Venture Partners, icanmakeitbetter, Sentient Services

PACT, EVOL Foods, Bear Naked Granola

Bumble, McKinsey & Co.

Tiff’s Treats, Austin Acquisitions

Cokesbury, THORN Americas, Spalding, Cadbury Schweppes

ConAgra Foods

Alen Corp

Arpeggi, MarketZero, Zynga

Living Direct

TreeHouse, Get Backed, Saturn Five

Articulate Persuasion, L3

Oransi, WSA/Alen

Vital Farms, Mondelēz International

Renewal by Andersen, Intuit, Toyota, Sears

Texas Entrepreneur Network, National Instruments

Book in a Box, NYT Best-selling Author

Dell, Kodak

Let’s Gel, Barton Medical

Amplify Snack Brands, United PF Partners

Food + City

CXO Service, Disc Nation

CSID, Rackspace, Zappos

Vital Farms, Barter Exchange

TxCo Partners

FitJoy Nutrition, Arrive Logistics, Mighty Equities

Smart Flour Foods, SiteStuff

Far West Capital

Project Genius, Inc., Recent Toys

Accent Food Services, Shift + Bloom, My Fit Foods

Guns & Oil Brewery, Western Collective Beer, Black Star Hospitality

Bhoomi Cane Water, Strategic Rise Partners, Vital Farms, Whole Foods

Michael Angelo’s Gourmet Foods

Sente Mortgage

Studio Image Inc / Chalk Ink® Markers

Rosso & Flynn Modern Butcher

Michaels, Circuit City, Frito-Lay

Capital Factory, Wild About Music / Toy Joy / Yummi Joy / Austin Rocls

ProInfluence, LLC

Kendra Scott Designs

Stubbs BBQ, Four Corners Sourcing


ATX Seed Ventures

Coca-Cola, BrandVita

Austin Chamber of Commerce, LifeProof Cases

High Brew Coffee, Sweet Leaf Tea

Bamboo Worldwide

Texas Municipal Retirement System

Enterprise Island

Bamboo Worldwide

Amazon, Greenling, Whole Foods Market

Rhythm Superfoods, Hunt Private Equity Group

Whole Planet Foundation, Whole Foods Market

AVL Growth Partners, Austin Eastciders, Bridgepoint Consulting

Centrist Capital, Mission Residential, Convenience Retail Group

Howler Bros, Stage One Capital

UpSpring, American Achievement, PepsiCo