Serial Entrepreneurs, Industry Experts, and Investors

Meet our Rockstar Mentor Network

SKU mentors are a powerful team of serial entrepreneurs, industry experts, and investors

Our mentor community has over...

Represented Industries
Years Combined Experience


SKU differs other incubators and accelerators because mentorship goes deep.  In addition to our intensive curriculum, our founders are surrounded by a team of mentors. We like to say that our mentors are our special sauce.

Our Mentors all  are united by a desire to help promising consumer product startups achieve maximum success, providing the expertise and connections that enable them to do that. In addition to the rewarding experience of working with entrepreneurs, mentors also enjoy the relationships they build with other mentors.

Our mentor community includes a diverse group of successful entrepreneurs, top industry executives, subject matter experts and investors. When recruiting mentors, we look for the best of the best – people like the founder of Vital Farms, the director of content and creative excellence at  The Coca-Cola Co. and editor-in-chief of Nosh/BevNETOur mentor community includes the man who developed the pumpkin scone for Starbucks and one of the creative minds behind the Dos Equis “Most Interesting Man in the World” campaign.

Equity Mentors pay a membership fee to join the SKU equity mentor pool. As a benefit of membership in the community, every SKU equity mentor owns a portion of equity in each company from the track in which they participate.

You need not be based in a particular city to mentor for SKU. Our programs are run virtually, with two optional in-person events. We recruit mentors from around the world, looking for those exceptional people with the talent and experience to help build brands into the next household names.

If you would like to learn more about mentoring for SKU, please fill out this form and a SKU team member will contact you to set up an interview.

Previous Mentors

Snack Factory (Pretzel Crisps), Whole Foods Market

Antonelli’s Cheese Shop

Cece’s Veggie Co.

Director, Office of CEO, PepsiCo

Founder, Taproot Growth Solutions

Lone Star Direct

President at Waco Bend Asset Management

YETI, SharkNinja

Seraph Group, Dell

Milk + Honey

Milk + Honey,

Little Spoon Consulting

Director of Transportation and Logistics Partnerships, Shopify


Pepe Z Tequila, Barton Medical

Partner, BevCap Management

Brandt Financing

Rice University, Scout Island Ventures

The Butler Bros

Appconomy, Starbucks, Daimler

One Technologies,

CAVU, Sweet Leaf Tea, Deep Eddy Vodka, Waterloo Sparkling Water

President at Bridge Finance Group, Partner at Access Opportunity Fund

Partner, Blue Zenith Capital Partners

Grav Labs

Vice President Better Choice Snacking Brands, FLNA, PepsiCo

MHD Marketing, Heineken, Gilt Groupe

Capital Factory, Clearhead

Startup Jeannie

Envirocon Technologies (Lemi Shine)

Thunderbird Energetica, Kona Energy


Co-Founder, Four Corners Brewing Co.


HeatGenie, Marvell Semiconductor, Intel

Silver Falcon Capital

Coca Cola, The J.M. Smucker Company, Glazer’s, Stubb’s, Whole Foods

Glass Talent Strategies, Starbucks

Amplify Snack Brands


Springdale Ventures, Herbal Zap

Storyteller, LG Pictures, Dell

Rhythm Superfoods, Bowery Farming

Catapult Systems

Sr. Product Manager, Alen Corp.

Red Idea Partners

Co-Founder of Peregrine Energy Partners and Access Capital

Far West Capital

Planet Tan

Envirocon Technologies, Inc.

Cybernance Corporation



PHM Consulting Limited, The Handmade Cake Co.

Nebulous Concepts, E & J Gallo Winery

Ecomm Marketing Head, PepsiCo

ATX Venture Partners, icanmakeitbetter, Sentient Services

PACT, EVOL Foods, Bear Naked Granola

Rhythm Superfoods


Bumble, McKinsey & Co.

The Stable, L’Oreal

Chief Financial Officer, Mercato

HumanCo, Hu Kitchen

Tiff’s Treats, Austin Acquisitions

Cokesbury, THORN Americas, Spalding, Cadbury Schweppes

ConAgra Foods

Buttermilk Creative

Giggle Beauty, TIGI, American English

Alen Corp

Arpeggi, MarketZero, Zynga

TreeHouse, Get Backed, Saturn Five

University of Texas,  Vidlet Inc., The Foundry, Quirky, Frog

Mushroom Revival,  Shoestring Solutions, Stubb’s Legendary BBQ

SIA Scotch Whisky

Richlund Capital

Articulate Persuasion, L3

Oransi, WSA/Alen

Vital Farms, Mondelēz International

Renewal by Andersen, Intuit, Toyota, Sears

Texas Entrepreneur Network, National Instruments

Dynabrand Ventures, Beam Founders, PEWIN

Book in a Box, NYT Best-selling Author

Dell, Kodak

Let’s Gel, Barton Medical

Amplify Snack Brands, United PF Partners

Good Catch

Food + City

Forward Foods

Borden Dairy, PepsiCo

CXO Service, Disc Nation

CSID, Rackspace, Zappos

Vital Farms, Barter Exchange

TxCo Partners

Brandarella, Governess

Village Liquor, Bagel Dots

FitJoy Nutrition, Arrive Logistics, Mighty Equities

Smart Flour Foods, SiteStuff

Territory Foods, All Y’alls Foods

Far West Capital

Project Genius, Inc., Recent Toys

Accent Food Services, Shift + Bloom, My Fit Foods

Beyond Meat, The Coca-Cola Company

DFW CPG, Samsung Mobile


Guns & Oil Brewery, Western Collective Beer, Black Star Hospitality

Bhoomi Cane Water, Strategic Rise Partners, Vital Farms, Whole Foods

Michael Angelo’s Gourmet Foods

Michael Best

Sente Mortgage

Peak Rock Capital

Studio Image Inc / Chalk Ink® Markers

Rosso & Flynn Modern Butcher

HIVE Incubator at PepsiCo

Michaels, Circuit City, Frito-Lay

HireBetter, Bee Cave Capital

Ranch Rider Spirits Co., Deep Eddy Vodka,

Capital Factory, Wild About Music / Toy Joy / Yummi Joy / Austin Rocls

ProInfluence, LLC

Kendra Scott Designs

Stubbs BBQ, Four Corners Sourcing


Hershey Insights Center

ATX Seed Ventures

Coca-Cola, BrandVita

Austin Chamber of Commerce, LifeProof Cases

High Brew Coffee, Sweet Leaf Tea

Bamboo Worldwide

Texas Municipal Retirement System

Enterprise Island

Bamboo Worldwide

Amazon, Greenling, Whole Foods Market

Rhythm Superfoods, Hunt Private Equity Group

Whole Planet Foundation, Whole Foods Market

AVL Growth Partners, Austin Eastciders, Bridgepoint Consulting

Western Square, Toddle

Centrist Capital, Mission Residential, Convenience Retail Group

HireBetter, Bee Cave Capital

Howler Bros, Stage One Capital

UpSpring, American Achievement, PepsiCo, Brandimation,