I have over 20 years of CPG brand building and business leadership experience - deep classical training via a dozen years at General Mills, with the agility, adaptability and scrappiness learned at smaller and mid size organizations, mainly in the natural products space.

I’m an empathetic brand builder and dot connector. I love telling the stories that build brands, and my sweet spot is in bringing together insights around consumer, category, and competitive context to drive brand and innovation strategy that unlocks business growth.

I have a real passion for purpose driven and founder-led brands in the natural products space. For the past several years, I have been running my own consulting practice focused on helping scaling brands navigate change and drive growth through brand positioning, innovation strategy and fractional CMO work.