Creating Lasting Change in CPG
SKU: The Nation's Leading Consumer Products Accelerator

The SKU Ecosystem

SKU surrounds stellar startups with a powerful ecosystem that provides the tools and skills necessary to scale.

Founders

SKU’s 12-week program includes a best-in-class curriculum and hand-picked teams of rock-star mentors to help brands successfully scale.

> Apply Now

Mentors

Join SKU’s community of more than 700 industry experts, investors, successful entrepreneurs, all dedicated to helping passionate founders build their brands.

> Become a SKU Mentor

Partners

Connect with SKU’s powerful community of CPG founders and industry leaders and stay on top of the latest trends in CPG.

> Sponsor SKU

What We Do

SKU provides an ecosystem that creates lasting change in CPG by providing all the resources founders need to accelerate the growth of their brands.  SKU’s world-class program is driven by a community of the nation’s top CPG leaders, successful founders and industry experts. Our intensive programs offer best-in-class education, hand-picked teams of  mentors and access to retailers and investors, all dedicated to building brands that change lives.

Testimonials

“I felt SERIOUSLY taken care of by my mentor team throughout the entire program. The mentors are the bees knees and give a ton of the founders. I would whole heartedly recommend the SKU program for any entrepreneur who is serious about scaling their CPG business.”

Heather Kelly, Heather's Choice

“I can enthusiastically say that Kif’s time in SKU has been transformational. It’s essentially a specialized, expedited business school for CPG founders. I knew it would be an incredible asset but I could have never predicted the incredible level of support, knowledge and critical connections that it has afforded. Every emerging brand could benefit in my mind.

Caroline Brain, Kif & Co.

“The curriculum and expertise within the SKU community brought me a new level of confidence as an entrepreneur. By the end of the program I felt like I had laser focused my brand message and established a solid growth strategy. I highly recommend SKU if you’re ready to take your business to the next level.”

Shannon Davenport, Founder of Esker Beauty
“The program is incredible for all sorts of reasons that are well rehearsed and often talked about – but the emotional intelligence with which it is run, tip to tail, is truly unique. You understand what we really go through, what our real problems are both as businesses, and as founders and whole people. You have seasoned the program with real-world founder wisdom and a community of people who have real understanding and empathy for that experience. We are, as founders, as much as anything, always working on ourselves, and that work is often silent and slippery and blind. Thank you for bringing it forward.”
Samuel Taylor, Long Table

SKU Highlights & Happenings

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Alumni Companies

Nationwide program with three programs a year

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The SKU Advantage

We love what we do and it shows!

Preferred Providers

eBusinessPros
Balance Business Group
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Sponsors

E-Business Pros

The SKU Report: The Latest CPG News

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Like many of the best brands, All Y’alls Foods emerged from a deeply personal journey. Through careful research, he realized founder Brett Christoffel could address the protein demands of humans through plants. In 2018, he launched All Y’alls Foods, which makes plant-baed proteins and snacks.

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Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success

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DUDE Wipes has become a household name through grit and a strong determination to differentiate the brand from everything else in the $10 billion toilet paper market.

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How to Get the Most out of Expo West ’25

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Here are some top tips to get the most out of Expo West – the nation’s largest show for the natural product industry.

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The Meaning of the FDA’s New “Healthy Claim” Rule

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The U.S. Food and Drug Administration (FDA) recently finalized its long-awaited rule for the use of “healthy claims” on food labels. The final rule brings welcome clarity for food companies but has broad legal and business implications for their products, particularly regarding how these healthy claims are presented. SKU mentor Hillary Hughes, Brian Fink and…

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