From Restaurant to CPG: How to Keep the Special Sauce

From Restaurant to CPG: How to Keep the Special Sauce 700 500 Michelle Breyer

We spoke with Matt about his experience working to grow a brand that came out of a successful restaurant while maintaining the “special sauce” of what makes it unique.

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A Case Study in Rebranding: Macro Snacks becomes HA!

A Case Study in Rebranding: Macro Snacks becomes HA! 700 500 Michelle Breyer

Track 9 brand rebranded from Macro Snacks to HA! to appeal to reach a larger market.

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The Power of Objective Consumer Feedback

The Power of Objective Consumer Feedback 700 500 Michelle Breyer

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

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Mentoring for SKU: Seeking Successful CPG Leaders

Mentoring for SKU: Seeking Successful CPG Leaders 700 500 Michelle Breyer

SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…

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7-11: A Champion for Emerging Brands

7-11: A Champion for Emerging Brands 700 500 Michelle Breyer

7-Eleven is putting an emphasis on on bringing emerging brands onto its shelves.

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Tools for a Successful Product Launch

Tools for a Successful Product Launch 700 500 Michelle Breyer

Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…

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Applications open for Dallas and BeyondSKU

Applications open for Dallas and BeyondSKU 700 500 Michelle Breyer

A year ago, the folks from  DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…

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10 Years of Growing Brands: Q&A with SKU Founder

10 Years of Growing Brands: Q&A with SKU Founder 700 500 Kirstin Ross

ASKU Founders Clayton Christopher, Shari Wynne Ressler and Scott Jensen A decade ago, Austin was known for tech, live music and great barbecue (and our mighty Texas Longhorns). But a dynamic, fast-growing consumer-products industry was bubbling up under the radar, with larger brands as well as a wide range of emerging brands springing to life.…

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Patrick Schwarzenegger talks CPG Investing and Healthy Living

Patrick Schwarzenegger talks CPG Investing and Healthy Living 700 500 Kirstin Ross

Many people may have heard of Patrick Schwarzenegger because of a last name that brings to mind his famous father, Arnold. But in the CPG world, he’s gained a reputation for being a savvy investor and entrepreneur in the space – a person other investors are watching closely. Patrick started his own investment company back…

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M/O: Working to Level the CPG Playing Field

M/O: Working to Level the CPG Playing Field 1024 1024 Michelle Breyer

We have to find a way to level the playing field for BIPOC founders. And as a leader in the CPG community, And I want to be a part of that change.

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The Future of Food: Q&A with Robert Nathan Allen

The Future of Food: Q&A with Robert Nathan Allen 700 500 Kirstin Ross

Robert Nathan Allen has become a vocal advocate for sustainabile agriculture

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ImpactSKU ’21 Cultivates Purpose-Driven CPG Startups

ImpactSKU ’21 Cultivates Purpose-Driven CPG Startups 700 500 Kirstin Ross

As we get ready to kick off ImpactSKU ’21, I want to talk about the importance of the program to SKU’s mission and its special place in the CPG industry in the Twin Cities and beyond. Growing up in the Minneapolis area, I knew there were a number of large CPG powerhouses, including General Mills,…

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Jeff Klineman: Current Trends, What’s Coming and Snackaging

Jeff Klineman: Current Trends, What’s Coming and Snackaging 500 500 Michelle Breyer

Jeff Klineman, editor-in-chief, NOSH/BevNet One of the first things we do every day at SKU is looking at NOSH and BevNet to learn about the latest trends and brand news. For 25 years, NOSH/BevNet has been helping food and beverage professionals navigate the industry. At the helm of the news side is editor-in-chief Jeff Klineman,…

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A Conversation with Jason Karp

A Conversation with Jason Karp 300 226 sku

Jason Karp, Co-founder of Hu Kitchen and founder of HumanCo When Jason Karp joined SKU Track 8 as a mentor, he brought with him a wealth of knowledge gained from his own journey as a successful entrepreneur in an emerging industry. The co-founder of Hu Kitchen leveraged the popular paleo-inspired eatery to test recipes to…

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SKU Report: Top Trends in CPG

SKU Report: Top Trends in CPG 700 500 sku

SKU receives hundreds of applications every track from startups around the country. When taken together, they serve as a powerful barometer of hot CPG trends. Among the hottest trends were seeing are: Female wellness products: By and For Women Women entrepreneurs are driving a boom in female wellness products. The category spans a wide range…

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Trophy Skin acquired after transforming at-home skincare

Trophy Skin acquired after transforming at-home skincare 1024 1024 sku

UltradermMD Imran Karim was running a successful exclusive medical spa in Dallas. But he was frustrated that he could only serve the “one percent” who could afford these beneficial services. Inspired by how non-invasive beauty treatments could transform his patients’ skin, he decided to create high-quality skincare solutions for the general public. After a long…

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Introducing The SKU Report

Introducing The SKU Report 700 500 sku

As SKU celebrates its 10th anniversary this year, we are at the epicenter of the CPG ecosystem in Austin and beyond. As the nation’s first CPG accelerator, SKU is in the unique position of seeing emerging trends and evolving categories before they ever appear on the shelf. Small CPG startups now are the leaders and…

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