Fundraising in an Uncertain Market: Tips for CPG Startups

Fundraising in an Uncertain Market: Tips for CPG Startups 700 500 Michelle Breyer

Early-stage fundraising isn’t easy, especially in an uncertain market. But many CPG startups are getting money.

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Help Wanted: Tips for Building a Successful Team

Help Wanted: Tips for Building a Successful Team 700 500 Kurt Wilkin

When it comes to building a successful CPG brand, you’ll need to build a top-notch team.

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Authentic Storytelling Drives Growth of Mid-Day Squares

Authentic Storytelling Drives Growth of Mid-Day Squares 700 500 Michelle Breyer

The most powerful weapon for Mid-Day Squares has been the founders’ ability to tell their story

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Supply-Chain Issues? A GPO May be the Answer

Supply-Chain Issues? A GPO May be the Answer 700 500 Michelle Breyer

Some companies are turning to Group Purchasing Organizations (GPOs) to help them navigate supply-chain issues.

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What’s in a Name? Everything!

What’s in a Name? Everything! 700 500 Michelle Breyer

One of the most important things to increase a brand’s chance of success is coming up with the right brand name.

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Q2 Food & Beverage Trends From CPGPulse

Q2 Food & Beverage Trends From CPGPulse 700 500 Michelle Breyer

SKU partner Snackmagic shared food and beverage trends for Q2

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Introducing SKU Dallas ’22: From Sexual Health to Functional Beverages

Introducing SKU Dallas ’22: From Sexual Health to Functional Beverages 700 500 Michelle Breyer

SKU has selected the five companies for the third cohort of SKU Dallas. 

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FoodBevy Founder Shares Tips on Adjusting to Today’s Business Climate

FoodBevy Founder Shares Tips on Adjusting to Today’s Business Climate 700 500 Jordan Buckner

Jordan Buckner, the founder of FoodBevy,, talkes about the three of the biggest challenges facing founders of emerging brands and how they are handling them.

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Checking in with SKU Elevate ’21 Founders

Checking in with SKU Elevate ’21 Founders 1024 577 Quincy French

A year later, the alums of SKU Elevate ’21 share their progress.

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The Wild West of CPG: Austin Founders Provide key insights

The Wild West of CPG: Austin Founders Provide key insights 700 500 Michelle Breyer

Tydo traveled to Austin, gathering the founders/operators 14 Austin-based food and beverage and gathered some key insights.

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6 Trends Reshaping Your Marketing Strategies

6 Trends Reshaping Your Marketing Strategies 1024 576 Annabel Reeves

We’ve identified a six key considerations that are set to shape the CPG space in the second half of 2022, so that you can align your marketing strategies with current (and future) consumer demand. 

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SKU Elevate Track for BIPOC Founders Kicks Off

SKU Elevate Track for BIPOC Founders Kicks Off 700 500 Quincy French

SKU Elevate – a track for small BIPOC-led CPG brands – kicks off this month with innovative brands ranging from gourmet overnight oatmeal to underwear for menstruating women..

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Branding 101: The Art and Science of Connecting Humans with Brands

Branding 101: The Art and Science of Connecting Humans with Brands 700 500 Michelle Breyer

Daniel Gibson talks about how to build relationships between people and your brand.

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Celebrities bring Star Power to CPG

Celebrities bring Star Power to CPG 700 500 Michelle Breyer

The division between Hollywood and Silicon Valley has become increasingly blurred. These days with an increasing number of celeb investments in CPG startups.

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Startup CPG: Leveling the Playing Field for Emerging Brands

Startup CPG: Leveling the Playing Field for Emerging Brands 700 500 Michelle Breyer

Startup CPG has grown into one of the most robust communities in the industry, creating an ecosystem that supports emerging brands in a wide variety of ways.

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The Hows and Whys of Creating a Financial Model for Your Business

The Hows and Whys of Creating a Financial Model for Your Business 700 500 Michelle Breyer

r growth over time, and lets you make better daily decisions about your business.

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Limited Edition: Aura Bora Shows the Power of FOMO

Limited Edition: Aura Bora Shows the Power of FOMO 700 500 Michelle Breyer

Aura Bora exemplifies the power that limited-edition products can have for a brand to generate excitement, create a sense of urgency and offer retailers something exclusive that their competitors don’t have.

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Expo West: Meatless Meat, Celebrity Water and So Much More

Expo West: Meatless Meat, Celebrity Water and So Much More 700 500 Michelle Breyer

Walking the Expo West aisles packed with the latest innovations in healthy snack, electrolyte-packed water and plant-based fish, chicken, beef and eggs, here some that stood out to the SKU Crew.

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Good Food CEO says Innovation creates Differentiation

Good Food CEO says Innovation creates Differentiation 700 500 Michelle Breyer

Good Foods brands has reputation for innovation, offering the a unique item assortments, high-quality meat, seafood, and bakery items, as well as a broad assortment of quality and organic produce and a broad assortment of prepared foods.

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The Power of the Right People in the Right Roles

The Power of the Right People in the Right Roles 700 500 Michelle Breyer

When it comes to running a business, your largest cost, most valuable asset and, sometimes, your biggest frustration are one and the same: People.

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The 5 Ps: The Fundamentals of Bringing Your Brand to Life

The 5 Ps: The Fundamentals of Bringing Your Brand to Life 700 500 Michelle Breyer

Having clear mission and core quintuple bottom-line business values helps bring your brand to life

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Walter Robb Shares How to Build Brands that Change Lives

Walter Robb Shares How to Build Brands that Change Lives 700 500 Michelle Breyer

For Walter Robb, one of the most important factors is the dedication of founders to do good as they does well.

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Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success

Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success 700 500 Michelle Breyer

DUDE Wipes has become a household name through grit and a strong determination to differentiate the brand from everything else in the $10 billion toilet paper market.

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SKU Expands Team

SKU Expands Team 700 500 Michelle Breyer

SKU has made several exciting additions to the leadership team as it continues expanding its national footprint.

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Is It a Food? A Dietary Supplement? A Drug? Why It Matters

Is It a Food? A Dietary Supplement? A Drug? Why It Matters 700 500 Suzie Trigg

labeling, regulations, fda, food labeling, supplements, dietary regulations

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Announcing Austin and Atlanta 2022 Cohorts

Announcing Austin and Atlanta 2022 Cohorts 700 500 Michelle Breyer

SKU announces its Austin and Atlanta 2020 cohorts.

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How to Get the Most Out of Expo West

How to Get the Most Out of Expo West 700 500 Michelle Breyer

New Hope Strategic Business Development Director Tara Burkley provided us with some tips to help you get the most out of the show.

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Alternative Financing Options: Equipment Financing

Alternative Financing Options: Equipment Financing 700 500 Michelle Breyer

Equipment financing, the process of spreading payments for new equipment over a longer term on business-critical assets, may be a good option

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At-Home Insemination is a Fertile Market for Mosie Baby

At-Home Insemination is a Fertile Market for Mosie Baby 700 500 Mike Cronin

Mosie Baby founders Maureen and Marc Brown launched their at-home insemination fertility startup after their own infertility struggle.

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Digital Marketing Do’s and Don’ts for CPGS: Q&A with Carolyn Lowe

Digital Marketing Do’s and Don’ts for CPGS: Q&A with Carolyn Lowe 700 500 Mike Cronin

The SKU Report caught up with Lowe to ask what advice she has specifically for consumer packaged goods startups.

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Karma Nuts Takes on the Snacking Category

Karma Nuts Takes on the Snacking Category 700 500 Mike Cronin

The market opportunity became obvious during the decade Ganesh Nair spent in the diabetes division at one of the world’s largest health-care companies. “Health care professionals face a challenge,” said SKU alumni Nair, founder of Karma Nuts. “They are not trained in nutrition and behavior modification.” Awareness of that fact was particularly acute in 2009,…

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Home on the Range: A Q&A with EPIC Founder Taylor Collins

Home on the Range: A Q&A with EPIC Founder Taylor Collins 700 500 Michelle Breyer

Taylor Collins, co-founder of EPIC Provisions, talks about ROAM Ranch and the mission to inspire change through busines

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From DTC to Amazon: Ecommerce Best Practices

From DTC to Amazon: Ecommerce Best Practices 700 500 Michelle Breyer

For CPG companies both large and small, companies need to have eCommerce strategies, whether that be selling direct to consumer and Amazon.

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Sober Curious? The Mocktail Boom

Sober Curious? The Mocktail Boom 700 500 Michelle Breyer

In addition to booze-free versions of traditional cocktails like margaritas and cosmopolitans, brands are creating a wide array of interesting, exciting and exotic offerings made from premium ingredients.

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Foodservice: A Trillion-Dollar Channel for Emerging Brands

Foodservice: A Trillion-Dollar Channel for Emerging Brands 700 500 Michelle Breyer

As emerging brands consider their channel strategy, some ignore the foodservice industry – an industry estimated at $1.7 trillion in the United States in 2020, according to the USDA.

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From Functional Coffee to Healthy Snacking: Expo East Trends

From Functional Coffee to Healthy Snacking: Expo East Trends 700 500 Michelle Breyer

Expo East ’21 As the first industry trade show to return since the start of pandemic, Informa Markets’ Expo East 2021 provided a valuable peek at top trends in organic and natural foods. Held in Philadelphia, a number of brands and retailers attended the show, which had strict COVID protocols in place to give attendees…

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SKU Atlanta Partners: Q&A with Craft Catalyst Team

SKU Atlanta Partners: Q&A with Craft Catalyst Team 700 500 Michelle Breyer

Steef Schelke and Chris Olivier, the principals of Craft Catalyst, spent some time with them to learn more about Craft Catalyst, and to talk about why they believe SKU Atlanta can help bring together the Southeast’s CPG community.

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Standing out from the Pack: Q&A with Kady Sandel

Standing out from the Pack: Q&A with Kady Sandel 700 500 Michelle Breyer

When you walk into a store, you easily can be overwhelmed by the sheer volume of products on the shelf. In a market with thousands of companies are selling similar products, how do you break through the noise to reach your target consumer? We spoke brand strategist and designer Kady Sandel with Aventive Studio, an Austin-based…

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The Art of Culinary Innovation: Q&A with Mark Crowell

The Art of Culinary Innovation: Q&A with Mark Crowell 700 500 sku

Mark Crowell, SKU Mentor and founder of Culinex A decade ago, few would have imagined the the concept of insects as protein, the range of milk alternatives or the proliferation of hard seltzers in every flavor imaginable. The innovation in the food and beverage space is creating entirely new categories, reshaping the store shelves and…

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Apply now to Austin Track 10

Apply now to Austin Track 10 700 500 Michelle Breyer

Austin-based SKU is accepting applications for its 10th Austin cohort through Oct. 31st. The ideal SKU company has traction in the market, a compelling founder story and annual revenues of $250K or greater

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Gathering in Person Again: Tara Burkley Talks Expo East

Gathering in Person Again: Tara Burkley Talks Expo East 700 500 sku

With Expo East coming up Sept 22-25th in Philadelphia, Tara Burkley shared the experience of going virtual and the return to live events.

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Seth Werner Talks about the Power of Pricing

Seth Werner Talks about the Power of Pricing 700 500 Michelle Breyer

Pricing is unique in that it is the one opportunity for the firm to capture value.

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From Restaurant to CPG: How to Keep the Special Sauce

From Restaurant to CPG: How to Keep the Special Sauce 700 500 Michelle Breyer

We spoke with Matt about his experience working to grow a brand that came out of a successful restaurant while maintaining the “special sauce” of what makes it unique.

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A Case Study in Rebranding: Macro Snacks becomes HA!

A Case Study in Rebranding: Macro Snacks becomes HA! 700 500 Michelle Breyer

Track 9 brand rebranded from Macro Snacks to HA! to appeal to reach a larger market.

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The Power of Objective Consumer Feedback

The Power of Objective Consumer Feedback 700 500 Michelle Breyer

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

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Mentoring for SKU: Seeking Successful CPG Leaders

Mentoring for SKU: Seeking Successful CPG Leaders 700 500 Michelle Breyer

SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…

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7-11: A Champion for Emerging Brands

7-11: A Champion for Emerging Brands 700 500 Michelle Breyer

7-Eleven is putting an emphasis on on bringing emerging brands onto its shelves.

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Tools for a Successful Product Launch

Tools for a Successful Product Launch 700 500 Michelle Breyer

Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…

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Applications open for Dallas and BeyondSKU

Applications open for Dallas and BeyondSKU 700 500 Michelle Breyer

A year ago, the folks from  DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…

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10 Years of Growing Brands: Q&A with SKU Founder

10 Years of Growing Brands: Q&A with SKU Founder 700 500 Kirstin Ross

ASKU Founders Clayton Christopher, Shari Wynne Ressler and Scott Jensen A decade ago, Austin was known for tech, live music and great barbecue (and our mighty Texas Longhorns). But a dynamic, fast-growing consumer-products industry was bubbling up under the radar, with larger brands as well as a wide range of emerging brands springing to life.…

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