The Power of Consumer Insights for CPG Startups During Economic Uncertainty

The Power of Consumer Insights for CPG Startups During Economic Uncertainty 700 500 Michelle Breyer

Consumer insights have the power to help your brand better connect with consumers.

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Taking the Emergency out of Tax Time

Taking the Emergency out of Tax Time 700 500 Claire Pelton

When you run a business, taxes are no longer a last-minute activity but needs to become a year-round process .

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Pet Parents and Investors are Gobbling up Pet Startups: Mentor Niti atel Explains why

Pet Parents and Investors are Gobbling up Pet Startups: Mentor Niti atel Explains why 700 500 Michelle Breyer

Consumers and investors are gobbling up emerging pet brands.

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Innovation and Surging Dog Food Industry Drive a Pup Above’s Growth

Innovation and Surging Dog Food Industry Drive a Pup Above’s Growth 700 500 Josephine Boulware

A Pup Above has brought a fresh perspectives, providing an overdue shake-up to an industry hungry for innovation.

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From Honey to Nuts, key trends from Expo West ’23

From Honey to Nuts, key trends from Expo West ’23 700 500 Michelle Breyer

Several food and beverage trends emerged at Natural Foods Expo West ’23

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Staying Present: What the Silicon Valley Bank Collapse Can Teach Founders

Staying Present: What the Silicon Valley Bank Collapse Can Teach Founders 700 500 Arthur Gallego

Even as many CPG startups are impacted by the Silicon Valley Bank collapse, founders must not lose sight of the optimism and camaraderie that helped them get to this point.

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Topo Chico’s Leader Grows Brand Without Losing Authenticity

Topo Chico’s Leader Grows Brand Without Losing Authenticity 700 500 Michelle Breyer

With its effervescent bubbles, iconic glass bottles and simple, bold logo, Topo Chico has carved out a unique identity in the crowded sparkling water category.

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How to Get the Most out of Expo West ’23

How to Get the Most out of Expo West ’23 700 500 Michelle Breyer

Here are some top tips to get the most out of Expo West – the nation’s largest show for the natural product industry.

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HElla Cocktail lands investment To Further Fuel Growth

HElla Cocktail lands investment To Further Fuel Growth 500 300 Michelle Breyer

Pronghorn, a company dedicated to expanding diversity within the spirits industry, announced a capital investment in SKU alum Hella Cocktail

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SKU Applicants Reflect Hottest Food & Beverage Trends

SKU Applicants Reflect Hottest Food & Beverage Trends 700 500 Michelle Breyer

These brands who applied to SKU’s Food & Beverage Track are a microcosm of the hottest trends in the food and beverage industry.

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NOSH Best of ’22 Awards Showcase Innovative Emerging Brands

NOSH Best of ’22 Awards Showcase Innovative Emerging Brands 700 500 Michelle Breyer

NOSH announced the winners of the Best Of ’22 Awards to honor the individuals, brands and products that demonstrated excellence and innovation.

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Popsicle Kings of Atlanta Help Emerging Brands Scale

Popsicle Kings of Atlanta Help Emerging Brands Scale 700 500 Michelle Breyer

Steven and Nick Carse have built an iconic popsicle brand called the King of Pops as well as a distributor for emerging brands

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From Coffee to Skincare, More Brands are Offering Subscriptions

From Coffee to Skincare, More Brands are Offering Subscriptions 400 286 Michelle Breyer

A growing number of emerging brands are offering their DTC customers the option of subscribing to automatically receive regular shipments.

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CPG Leaders Share Top Trends from Expo East

CPG Leaders Share Top Trends from Expo East 700 500 Michelle Breyer

SKU surveyed some top CPG experts in the SKUniverse to find out what stood out most to them at the show. There were some common themes, includung a focus on sustainability, a boom in ethnic food offerings and a growth in the number of non-alcoholic brands.

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Eatable: A Packaging Update that Pops

Eatable: A Packaging Update that Pops 700 500 Michelle Breyer

A gourmet popcorn company needed a marketing and packaging update that would help support its retail expansion.

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Fundraising in an Uncertain Market: Tips for CPG Startups

Fundraising in an Uncertain Market: Tips for CPG Startups 700 500 Michelle Breyer

Early-stage fundraising isn’t easy, especially in an uncertain market. But many CPG startups are getting money.

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Help Wanted: Tips for Building a Successful Team

Help Wanted: Tips for Building a Successful Team 700 500 Kurt Wilkin

When it comes to building a successful CPG brand, you’ll need to build a top-notch team.

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Authentic Storytelling Drives Growth of Mid-Day Squares

Authentic Storytelling Drives Growth of Mid-Day Squares 700 500 Michelle Breyer

The most powerful weapon for Mid-Day Squares has been the founders’ ability to tell their story

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Supply-Chain Issues? A GPO May be the Answer

Supply-Chain Issues? A GPO May be the Answer 700 500 Michelle Breyer

Some companies are turning to Group Purchasing Organizations (GPOs) to help them navigate supply-chain issues.

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What’s in a Name? Everything!

What’s in a Name? Everything! 700 500 Michelle Breyer

One of the most important things to increase a brand’s chance of success is coming up with the right brand name.

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Q2 Food & Beverage Trends From CPGPulse

Q2 Food & Beverage Trends From CPGPulse 700 500 Michelle Breyer

SKU partner Snackmagic shared food and beverage trends for Q2

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Introducing SKU Dallas ’22: From Sexual Health to Functional Beverages

Introducing SKU Dallas ’22: From Sexual Health to Functional Beverages 700 500 Michelle Breyer

SKU has selected the five companies for the third cohort of SKU Dallas. 

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FoodBevy Founder Shares Tips on Adjusting to Today’s Business Climate

FoodBevy Founder Shares Tips on Adjusting to Today’s Business Climate 700 500 Jordan Buckner

Jordan Buckner, the founder of FoodBevy,, talkes about the three of the biggest challenges facing founders of emerging brands and how they are handling them.

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Checking in with SKU Elevate ’21 Founders

Checking in with SKU Elevate ’21 Founders 1024 577 Quincy French

A year later, the alums of SKU Elevate ’21 share their progress.

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The Wild West of CPG: Austin Founders Provide key insights

The Wild West of CPG: Austin Founders Provide key insights 700 500 Michelle Breyer

Tydo traveled to Austin, gathering the founders/operators 14 Austin-based food and beverage and gathered some key insights.

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6 Trends Reshaping Your Marketing Strategies

6 Trends Reshaping Your Marketing Strategies 1024 576 Annabel Reeves

We’ve identified a six key considerations that are set to shape the CPG space in the second half of 2022, so that you can align your marketing strategies with current (and future) consumer demand. 

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SKU Elevate Track for BIPOC Founders Kicks Off

SKU Elevate Track for BIPOC Founders Kicks Off 700 500 Quincy French

SKU Elevate – a track for small BIPOC-led CPG brands – kicks off this month with innovative brands ranging from gourmet overnight oatmeal to underwear for menstruating women..

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Branding 101: The Art and Science of Connecting Humans with Brands

Branding 101: The Art and Science of Connecting Humans with Brands 700 500 Michelle Breyer

Daniel Gibson talks about how to build relationships between people and your brand.

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Celebrities bring Star Power to CPG

Celebrities bring Star Power to CPG 700 500 Michelle Breyer

The division between Hollywood and Silicon Valley has become increasingly blurred. These days with an increasing number of celeb investments in CPG startups.

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Startup CPG: Leveling the Playing Field for Emerging Brands

Startup CPG: Leveling the Playing Field for Emerging Brands 700 500 Michelle Breyer

Startup CPG has grown into one of the most robust communities in the industry, creating an ecosystem that supports emerging brands in a wide variety of ways.

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The Hows and Whys of Creating a Financial Model for Your Business

The Hows and Whys of Creating a Financial Model for Your Business 700 500 Michelle Breyer

r growth over time, and lets you make better daily decisions about your business.

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Limited Edition: Aura Bora Shows the Power of FOMO

Limited Edition: Aura Bora Shows the Power of FOMO 700 500 Michelle Breyer

Aura Bora exemplifies the power that limited-edition products can have for a brand to generate excitement, create a sense of urgency and offer retailers something exclusive that their competitors don’t have.

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Expo West: Meatless Meat, Celebrity Water and So Much More

Expo West: Meatless Meat, Celebrity Water and So Much More 700 500 Michelle Breyer

Walking the Expo West aisles packed with the latest innovations in healthy snack, electrolyte-packed water and plant-based fish, chicken, beef and eggs, here some that stood out to the SKU Crew.

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Good Food CEO says Innovation creates Differentiation

Good Food CEO says Innovation creates Differentiation 700 500 Michelle Breyer

Good Foods brands has reputation for innovation, offering the a unique item assortments, high-quality meat, seafood, and bakery items, as well as a broad assortment of quality and organic produce and a broad assortment of prepared foods.

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The Power of the Right People in the Right Roles

The Power of the Right People in the Right Roles 700 500 Michelle Breyer

When it comes to running a business, your largest cost, most valuable asset and, sometimes, your biggest frustration are one and the same: People.

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The 5 Ps: The Fundamentals of Bringing Your Brand to Life

The 5 Ps: The Fundamentals of Bringing Your Brand to Life 700 500 Michelle Breyer

Having clear mission and core quintuple bottom-line business values helps bring your brand to life

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Walter Robb Shares How to Build Brands that Change Lives

Walter Robb Shares How to Build Brands that Change Lives 700 500 Michelle Breyer

For Walter Robb, one of the most important factors is the dedication of founders to do good as they does well.

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Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success

Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success 700 500 Michelle Breyer

DUDE Wipes has become a household name through grit and a strong determination to differentiate the brand from everything else in the $10 billion toilet paper market.

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SKU Expands Team

SKU Expands Team 700 500 Michelle Breyer

SKU has made several exciting additions to the leadership team as it continues expanding its national footprint.

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Is It a Food? A Dietary Supplement? A Drug? Why It Matters

Is It a Food? A Dietary Supplement? A Drug? Why It Matters 700 500 Suzie Trigg

labeling, regulations, fda, food labeling, supplements, dietary regulations

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Announcing Austin and Atlanta 2022 Cohorts

Announcing Austin and Atlanta 2022 Cohorts 700 500 Michelle Breyer

SKU announces its Austin and Atlanta 2020 cohorts.

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How to Get the Most Out of Expo West ’23

How to Get the Most Out of Expo West ’23 700 500 Michelle Breyer

New Hope Strategic Business Development Director Tara Burkley provided us with some tips to help you get the most out of the show.

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Alternative Financing Options: Equipment Financing

Alternative Financing Options: Equipment Financing 700 500 Michelle Breyer

Equipment financing, the process of spreading payments for new equipment over a longer term on business-critical assets, may be a good option

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At-Home Insemination is a Fertile Market for Mosie Baby

At-Home Insemination is a Fertile Market for Mosie Baby 700 500 Mike Cronin

Mosie Baby founders Maureen and Marc Brown launched their at-home insemination fertility startup after their own infertility struggle.

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Digital Marketing Do’s and Don’ts for CPGS: Q&A with Carolyn Lowe

Digital Marketing Do’s and Don’ts for CPGS: Q&A with Carolyn Lowe 700 500 Mike Cronin

The SKU Report caught up with Lowe to ask what advice she has specifically for consumer packaged goods startups.

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Karma Nuts Takes on the Snacking Category

Karma Nuts Takes on the Snacking Category 700 500 Mike Cronin

The market opportunity became obvious during the decade Ganesh Nair spent in the diabetes division at one of the world’s largest health-care companies. “Health care professionals face a challenge,” said SKU alumni Nair, founder of Karma Nuts. “They are not trained in nutrition and behavior modification.” Awareness of that fact was particularly acute in 2009,…

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Home on the Range: A Q&A with EPIC Founder Taylor Collins

Home on the Range: A Q&A with EPIC Founder Taylor Collins 700 500 Michelle Breyer

Taylor Collins, co-founder of EPIC Provisions, talks about ROAM Ranch and the mission to inspire change through busines

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From DTC to Amazon: Ecommerce Best Practices

From DTC to Amazon: Ecommerce Best Practices 700 500 Michelle Breyer

For CPG companies both large and small, companies need to have eCommerce strategies, whether that be selling direct to consumer and Amazon.

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Sober Curious? The Mocktail Boom

Sober Curious? The Mocktail Boom 700 500 Michelle Breyer

In addition to booze-free versions of traditional cocktails like margaritas and cosmopolitans, brands are creating a wide array of interesting, exciting and exotic offerings made from premium ingredients.

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