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Michelle Breyer

How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them 700 500 Michelle Breyer

How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them

Brands can wrack up huge legal fees as well as the expense making the changes needed to comply with these regulations. We spoke with attorney and SKU mentor Hillary Hughes, chair of the business group of Foster Garvey, about the most common claims and the best ways to protect your brand against them. read more
Three Drivers of Growth for Emerging CPG Brands 700 500 Michelle Breyer

Three Drivers of Growth for Emerging CPG Brands

SKU mentor provides insights some of the key ways that emerging brands can drive growth – from focusing on niche markets to embracing social platforms. read more
Rebranding Case Study: From Niche to NuSkool 700 500 Michelle Breyer

Rebranding Case Study: From Niche to NuSkool

Ugly Wolf’s rebrand of NuSkool is a case study in how to build a brand that can engage and scale. read more
SKU Spring ’24 Track Showcases Innovation 1024 537 Michelle Breyer

SKU Spring ’24 Track Showcases Innovation

Each of seven brands in the SKU Spring ’24 Track brings innovation to their category. They include a line of lightweight, packable meals created by an adventurer, a pet wellness brand developed by a veterinarian and a beauty brand born from the founder’s  personal struggle with psoriasis. read more
Experts Share top Consumer Product Trend predictions for ’24 700 500 Michelle Breyer

Experts Share top Consumer Product Trend predictions for ’24

SKU experts share their trend predictions that will shape the consumer product industry in 2024 – from pet to beauty to food. read more
CPG Veteran Buff Greebe Named Executive Director of SKU 700 500 Michelle Breyer

CPG Veteran Buff Greebe Named Executive Director of SKU

SKU has hired veteran consumer-product leader and SKU mentor Buff Greebe as Executive Director of the nation’s leading CPG accelerator. read more
How to Get the Most out of Expo East ’23 700 500 Michelle Breyer

How to Get the Most out of Expo East ’23

Here are some tips on how to get the most out of Expo East ’23. read more
SKU Mentors share top trends from SuperZoo ’23 700 500 Michelle Breyer

SKU Mentors share top trends from SuperZoo ’23

SuperZoo showcases the latest trends and gives a peek at the products and services available to pet owners now and in the future. read more
The Crucial Role of Cash-Flow Forecasting for Emerging Brands 700 500 Michelle Breyer

The Crucial Role of Cash-Flow Forecasting for Emerging Brands

Cash-flow forecasting helps businesses anticipate the best way to scale or manage their companies in the short and long term. read more
The Power of Consumer Insights for CPG Startups During Economic Uncertainty 700 500 Michelle Breyer

The Power of Consumer Insights for CPG Startups During Economic Uncertainty

Consumer insights have the power to help your brand better connect with consumers. read more