Posts By :

Michelle Breyer

From Restaurant to CPG: How to Keep the Special Sauce 700 500 Michelle Breyer

From Restaurant to CPG: How to Keep the Special Sauce

We spoke with Matt about his experience working to grow a brand that came out of a successful restaurant while maintaining the “special sauce” of what makes it unique. read more
A Case Study in Rebranding: Macro Snacks becomes HA! 700 500 Michelle Breyer

A Case Study in Rebranding: Macro Snacks becomes HA!

Track 9 brand rebranded from Macro Snacks to HA! to appeal to reach a larger market. read more
The Power of Objective Consumer Feedback 700 500 Michelle Breyer

The Power of Objective Consumer Feedback

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

read more
Mentoring for SKU: Seeking Successful CPG Leaders 700 500 Michelle Breyer

Mentoring for SKU: Seeking Successful CPG Leaders

SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…

read more
7-11: A Champion for Emerging Brands 700 500 Michelle Breyer

7-11: A Champion for Emerging Brands

7-Eleven is putting an emphasis on on bringing emerging brands onto its shelves. read more
Tools for a Successful Product Launch 700 500 Michelle Breyer

Tools for a Successful Product Launch

Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…

read more
ImpactSKU Unveils ’21 Cohort 700 500 Michelle Breyer

ImpactSKU Unveils ’21 Cohort

ImpactSKU has selected the five companies that will participate in the upcoming track of the Minneapolis program, ImpactSKU ’21. Each was selected based on the basis of product innovation, their traction in the market, and the passion of their founders. The newest cohort’s companies are Ancient Provisions, Chiki Chiki Boom Boom, Harmony Cricket Farm, KIZE…

read more
Applications open for Dallas and BeyondSKU 700 500 Michelle Breyer

Applications open for Dallas and BeyondSKU

A year ago, the folks from  DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…

read more
SKU M/O Track Selected 700 500 Michelle Breyer

SKU M/O Track Selected

We are thrilled to announce the 10 companies selected for the 8-week SKU M/O Track. The SKU M/O Track, which kicks off June 3rd, includes best-in-class CPG curriculum along with mentor teams. It is the second phase of M/O – a partnership between SKU and Naturally Austin that aims to level the playing field for BIPOC founders. The program will be…

read more
Track 9 Showcase Premiered May 18th 700 500 Michelle Breyer

Track 9 Showcase Premiered May 18th

SKU Track 9 Brands SKU celebrated the culmination of Track 9 with a virtual Showcase pitch event. Founders from the seven startups in the latest SKU cohort presented their brands to a national audience of CPG leaders and investors. If you missed it, we invite you to watch the Showcase. Track 9 was truly an…

read more