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Michelle Breyer

SKU Atlanta Partners: Q&A with Craft Catalyst Team 700 500 Michelle Breyer

SKU Atlanta Partners: Q&A with Craft Catalyst Team

Steef Schelke and Chris Olivier, the principals of Craft Catalyst, spent some time with them to learn more about Craft Catalyst, and to talk about why they believe SKU Atlanta can help bring together the Southeast’s CPG community. read more
Standing out from the Pack: Q&A with Kady Sandel 700 500 Michelle Breyer

Standing out from the Pack: Q&A with Kady Sandel

When you walk into a store, you easily can be overwhelmed by the sheer volume of products on the shelf. In a market with thousands of companies are selling similar products, how do you break through the noise to reach your target consumer? We spoke brand strategist and designer Kady Sandel with Aventive Studio, an Austin-based…

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Apply now to Austin Track 10 700 500 Michelle Breyer

Apply now to Austin Track 10

Austin-based SKU is accepting applications for its 10th Austin cohort through Oct. 31st. The ideal SKU company has traction in the market, a compelling founder story and annual revenues of $250K or greater read more
Seth Werner Talks about the Power of Pricing 700 500 Michelle Breyer

Seth Werner Talks about the Power of Pricing

Pricing is unique in that it is the one opportunity for the firm to capture value. read more
From Restaurant to CPG: How to Keep the Special Sauce 700 500 Michelle Breyer

From Restaurant to CPG: How to Keep the Special Sauce

We spoke with Matt about his experience working to grow a brand that came out of a successful restaurant while maintaining the “special sauce” of what makes it unique. read more
A Case Study in Rebranding: Macro Snacks becomes HA! 700 500 Michelle Breyer

A Case Study in Rebranding: Macro Snacks becomes HA!

Track 9 brand rebranded from Macro Snacks to HA! to appeal to reach a larger market. read more
The Power of Objective Consumer Feedback 700 500 Michelle Breyer

The Power of Objective Consumer Feedback

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

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Mentoring for SKU: Seeking Successful CPG Leaders 700 500 Michelle Breyer

Mentoring for SKU: Seeking Successful CPG Leaders

SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…

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7-11: A Champion for Emerging Brands 700 500 Michelle Breyer

7-11: A Champion for Emerging Brands

7-Eleven is putting an emphasis on on bringing emerging brands onto its shelves. read more
Tools for a Successful Product Launch 700 500 Michelle Breyer

Tools for a Successful Product Launch

Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…

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