SKU accepts applications from consumer product startups for their accelerator programs across the nation.

Applying to SKU Programs

Please read more about each of our four offered programs to find which one is the best fit for you and your CPG startup.

SKU is now accepting company applications for 2023 tracks. Applications for companies for each track can be found here.

Ideal candidates are market-validated companies with compelling founders and innovative products in categories that include a food and beverage track, a women and BIPOC-owned track and a track focused exclusively on brands in the petcare industry.

Companies admitted into the program receive hands-on mentorship from industry experts, investors, and serial entrepreneurs in exchange for a small equity stake in each company. Selected companies meet face-to-face with SKU mentors once a week for 12 weeks, depending on the program. In addition, a cash bonus of up to $20,000 is available upon completion of the program. As startup advisors and patient investors, we are laser-focused on maximizing the odds of long-term success for each of our companies.

Visit our FAQ before submitting an application:

Applications are open now for all tracks. Apply here.


Companies can be from a wide range of areas in the food and beverage space from snacks, non-alcoholic beverages to frozen goods and more.

  • Curriculum: 12-week program
  • Equity: Based on trailing 12-month revenue
  • Timing: March – May 2023


A track for Woman/BIPOC-owned brands. The cohort will be open to brands from a wide range of categories – from beauty to beverages.

  • Curriculum: 12-week program
  • Equity: Based on trailing 12-month revenue
  • Timing:   June – August 2023


Open to companies in the petcare space that specialize in apparel, supplies, toys and food.

  • Curriculum: 12-week program
  • Equity: Based off 12 month trailing revenue
  • Timing: September  – December 2023


New York, NY. BeyondSKU is a SKU program run by BeyondBrands, which focuses on Purpose, Planet, Passion, Prosperity, People. Details coming soon