SKU accepts applications from consumer product startups for their accelerator programs across the nation.

Applying to SKU Programs

Please read more about each of our four offered programs to find which one is the best fit for you and your CPG startup.

Companies admitted into the program receive hands-on mentorship from industry experts, investors, and serial entrepreneurs in exchange for a small equity stake in each company. Selected companies meet face-to-face with SKU mentors once a week for 8-12 weeks, depending on the program. In addition, a cash bonus of up to $20,000 is available upon completion of the program. As startup advisors and patient investors, we are laser-focused on maximizing the odds of long-term success for each of our companies.

Visit our FAQ before submitting an application:

Applications are open through June 13th for SKU Dallas. Apply here.


SKU Elevate, formerly the SKU M/O Track, is a program designed to level the playing field for minority CPG founders.

  • Curriculum: 8-week program
  • Focus: Minority-owned CPG Startups
  • Timing: June-August
  • SKU Elevate ’22 cohort will be announced in May


Dallas/Fort Worth, TX. SKU Dallas is fully operated by SKU and powered by DFW CPG.

  • Curriculum: 12-week program
  • Equity: Based on trailing 12-month revenue
  • Timing:  ’21  Track runs August-November


Austin, TX. The nation’s first and leading consumer products accelerator.

  • Curriculum: 12-week program
  • Focus: Category agnostic. Looking for startups with revenues of $100K or greater
  • Timing: Track runs January-May. 


New York, NY. BeyondSKU is a SKU program run by BeyondBrands, which focuses on Purpose, Planet, Passion, Prosperity, People.

  • Curriculum: 12-week program
  • Focus: Startups in the natural space
  • Timing: October-January. Accepting 


Atlanta, GA.

  • Curriculum: 12-week program
  • Focus: SKU Atlanta is dedicated to helping to support  the CPG ecosystem in the Southeast.
  • Timing: February – May.