SKU Elevate

SKU's Track for BIPOC-Owned consumer-packaged goods (CPG) Startups

SKU Elevate

SKU is kicking off the second year of the SKU Elevate track for BIPOC-owned consumer-packaged goods (CPG) brands. Formerly known as the SKU M/O Track, SKU Elevate aims to foster a more inclusive CPG community by providing education, mentorship and networking.

Open to founders nationwide, SKU Elevate is an 8-week virtual program kicking off in June 2022. Brands will be selected based on their traction, innovation within their category and their founder story. The brands should have revenues of $5K to $100K.

The track includes the top-notch curriculum that SKU is known for on such topics as branding, channel strategy, product innovation and operations. All classes are taught by top-notch experts from around the nation.

One of the highlights of the programs is the mentorship founders receive throughout the track. Each brand is paired with a carefully selected mentor team dedicated to helping them scaling the business. SKU mentors are a who’s who of CPG leaders, successful founders and subject-matter experts from such companies as General Mills, PepsiCo and Amplify Snack Brands.



I have really enjoyed the opportunity to mentor and believe Sariel has benefitted from the group’s experience and counsel. She has really taken the feedback and improved every session. She works really hard, asks good questions, and takes feedback well.

Tania Haladner, CPG Veteran

I have never seen a program like this. Before seeing this, I’d never thought about what minority-owned founders experienced. When we had that first meeting, I heard about how they often don’t get the same opportunities. It has been so rewarding to help provide those opportunities. 

Kevin Smith, Smashbrands

For years. I’ve admired SKU’s world-class accelerator/ Yet I was still blown away by the unparalleled level of support and guidance throughout the process. From accomplished speakers to a highly focused learning curriculum, it has been a great privilege to grow WAJU during the Track alongside a diverse group of visionary founders.

Chris Oates, WAJU

The SKU M/O program helped me dive into different aspects of my business that I never got a chance to think about beyond the surface level. For example, it allowed me to step away from the production side of making ice cream and spend time thinking about the future of my business and how I can continue to use my story to inspire/impact people. Personally, it gave me a chance to be a student again except this time I was studying a subject that I was enthusiastic about! My cohort made up of other founders that look like me motivated me even more. I’m in awe of how far we have all come and it’s a beautiful thing to grow together as we continue to improve our businesses.

Chi Ndika, Luv Fats Ice Cream

The program has pushed my business forward in so many ways. As a new food startup, I’ve received valuable tools and knowledge that are true assets for an entrepreneur and will serve me greatly as I scale the business. The program mentors, who are experts in their fields, provided feedback, brilliant thoughts and insights that helped shape the vision and the strategy of my company. I will forever be grateful for being part of the program.

Sariel Brummer, Babka ATX