Zel Crampton

Team

PetPax Co.,Lead Mentor

Areas of Expertise

Product development, channel strategy and execution, fundraising

Based In

Brooklyn, NY

LinkedIn Url

As the Founder, CEO, and Board Member of DIGGS, I am dedicated to revolutionizing pet products with a focus on safety, innovation, and high-quality design. At DIGGS, we believe pets deserve the very best, which is why our best-selling dog crates, Revol and Evolv, combine intuitive features, thoughtful details, and premium materials. We’ve built a true omni-channel presence, selling direct-to-consumer (DTC), through major marketplaces like Amazon and Walmart, specialty pet retailers like PetSmart, Petco, and Pet Food Express, and general retailers such as Costco.

Beyond DIGGS, I serve as a Board Member at Mutuo, a leader in AI-powered digital assistants for healthcare. Mutuo was recently partially acquired by Healwell AI Inc., marking a major milestone in its growth. Previously I also worked for major consulting firms McKinsey and Deloitte.

My principle skills are: CEO/ executive leadership, omni-channel retail, fundraising, product development, startups, supply chain management