With 20 years leading Marketing for iconic national food and beverage brands, such as French's and Twinings, Mike brings a wealth of experience to help emerging companies in the CPG industry. Leveraging his proven track record of success, Mike now works as a Fractional CMO and Marketing Advisor, guiding passionate startups and established brands towards achieving their full potential. Besides serving as a Fractional CMO, he is also a Marketing mentor for the SKU and BeyondSKU CPG accelerators. Mike’s mission is to translate the founder’s vision into a winning marketing strategy and to propel the brand to the next level.