Christine Mei has been a CEO, global leader, and seasoned whitespace pioneer, with >30 years of CPG experience. She has served in general management roles and held functional leadership positions in marketing, strategy, sales, and operations. Christine has shaped an international career by catalyzing positive disruption as one of the first on-the-ground marketers when P&G entered China, then energizing the swoosh across Greater China/SE Asia/New Zealand/South Africa with Nike, guiding experiential growth and operations across the Coca-Cola portfolio of sparkling and still brands in the US, eating her way around the world leading Philips’ Kitchen Appliances global business plus integrating two acquisitions in China and India, and stimulating loyalty for skin and face care products across Asia with Beiersdorf. As startup Gathered Foods CEO, Christine teamed up with vegan chefs, impact investors, and sustainability enthusiasts to introduce the Good Catch brand, with an emerging category of 100% plant-based seafood products, onto 3 continents (22 countries).