Niramaya
Brand Management, Brand Positioning & Messaging, Omni-Channel Marketing
Chicago
Mihira Rami is a marketing leader with 15+ years CPG experience. She began her career at Procter & Gamble, mastering the art and science of brand building while working on iconic beauty brands like Pantene and Head & Shoulders. With a knack for bringing strategic clarity to unlock growth and build brand equity, Mihira has led transformation of health & wellness and food brands ranging from $100M in retail sales to portfolios north of $500M. At Glanbia Performance Nutrition, she expanded a niche sports nutrition brand into a broader health and wellness player, driving market share growth in a competitive space. At Dairy Farmers of America, she achieved double-digit growth by repositioning a portfolio of regional and local dairy brands to meet evolving consumer needs.
Mihira’s expertise lies in combining creative storytelling with data-driven execution, ensuring every marketing decision aligns with consumer insights and business goals. Known for her ability to align cross-functional teams around clear, actionable strategies, she empowers organizations to move from fragmented tactics to sustained, profitable growth.
She currently partners with growth-oriented CPG brands to craft consumer-centric strategies that drive immediate impact and lay the foundation for long-term success.