Hieu is passionate about consumers and brands. He is currently CFO of Shleep, a luxury merino wool bedlinen and sleepwear company, with a mission to be the makers of the best mornings ever. He also is the interim CFO for EGO Tequila - Texas' first black female owned tequila, and backed by Diageo/ Pronghorn. He spent a combined 15 years at Diageo, Heineken, and Brown-Forman - in Hong Kong, India, Singapore, Thailand, the UK, and Vietnam - working in corporate development, strategy, and leading finance and accounting teams.