Brad is 15-year veteran of emerging, better for you food businesses, with an extensive background in all aspects of food & beverage manufacturing, distribution, and merchandising. Specifically, he is a consumer first general manager that specializes in better-for-you brands and lifestyles of healthy and sustainable (LOHAS) consumers, with strong multichannel and multicategory experience across Grocery, Mass, Club, Ecommerce (DTC, Amazon) within frozen, fresh and center store merchandising.