A Consumer Packaged Goods industry veteran with 17+ years of experience, Joy Simpson currently spearheads North American operations at Givaudan Sense Colour, a leading fragrance and flavor house. Her expertise lies in driving strategic sales and partnerships that unlock growth and innovation within the CPG industry.

Leveraging her strong foundation in food science and product development, Joy fosters close collaboration with customer teams to craft solutions. This approach, honed during her early career in R&D at PepsiCo and WhiteWave Foods (Danone), has equipped her with deep understanding of consumer preferences and market trends.

Holding an MBA in International Business from Duke University, Joy excels in negotiation and strategy. This, coupled with her technical background (MS in Food Science from NC State University and BS in Packaging from Clemson), positions her uniquely to bridge the gap between science and business.

A passionate advocate for creating impactful partnerships, Joy seeks to generate value for both businesses and consumers. In essence, Joy Simpson is a leader who translates vision into action, driving growth and innovation within the CPG landscape.