The bulk of my experience lies within the realms of brand strategy and marketing working to build and grow value-based brands. Over the course of my career I’ve had the chance to work with storied brands and exciting startups, but nothing has been more rewarding or educational than building my own business from the ground up. As co-founder of a waterless nail studio, meant to raise the bar for beauty services and create something that truly mattered - we worked hard to build a brand that reflected our core values and to deliver on our promise of safer and smarter beauty for our team, clients and community. It was hard work, but we built a brand that reflected our values consistently, at every touch point, ultimately offering lasting value to all.

This experience taught me the power of creating brands that connect deeply with their core mission, value prop and audience (both internal and external). It’s this combination of entrepreneurial grit and brand-building expertise that I’d love to bring to each and every one of my clients, helping to craft compelling strategies rooted in a solid brand foundation. I’m equally passionate about working with talented teams and supporting creative collaboration in environments where big ideas meet hard work to push the boundaries of what’s possible, all while keeping kindness, integrity and fun! at the heart of everything I do.