Allan Peretz is the co-founder and CEO of TestPilot Simulations, a company delivering cutting-edge shopper insights for CPG brands. Previously, he led BOLD Strategies, an eCommerce software and services firm that was successfully by Harvest Group. Allan’s career includes 14 years at Procter & Gamble and leadership roles in marketing and retail strategy.

Based in Austin, Texas, Allan is a U.S. Army veteran who served during Operation Desert Storm. A recent empty-nester and adventurer at heart, he enjoys global treks and exploring the outdoors with his wife, Lisa, and their dog, Dash.