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How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them 700 500 Michelle Breyer

How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them
Brands can wrack up huge legal fees as well as the expense making the changes needed to comply with these regulations. We spoke with attorney and SKU mentor Hillary Hughes, chair of the business group of Foster Garvey, about the most common claims and the best ways to protect your brand against them. read more
Three Drivers of Growth for Emerging CPG Brands 700 500 Michelle Breyer

Three Drivers of Growth for Emerging CPG Brands
SKU mentor provides insights some of the key ways that emerging brands can drive growth – from focusing on niche markets to embracing social platforms. read more
Rebranding Case Study: From Niche to NuSkool 700 500 Michelle Breyer

Rebranding Case Study: From Niche to NuSkool
Ugly Wolf’s rebrand of NuSkool is a case study in how to build a brand that can engage and scale. read more
SKU Spring ’24 Track Showcases Innovation 1024 537 Michelle Breyer

SKU Spring ’24 Track Showcases Innovation
Each of seven brands in the SKU Spring ’24 Track brings innovation to their category. They include a line of lightweight, packable meals created by an adventurer, a pet wellness brand developed by a veterinarian and a beauty brand born from the founder’s  personal struggle with psoriasis. read more
Experts Share top Consumer Product Trend predictions for ’24 700 500 Michelle Breyer

Experts Share top Consumer Product Trend predictions for ’24
SKU experts share their trend predictions that will shape the consumer product industry in 2024 – from pet to beauty to food. read more
Deduction Management for CPG Startups: The Five Keys to Success 700 500 Claire Pelton

Deduction Management for CPG Startups: The Five Keys to Success
When it comes to deductions management, there are some key areas that can provide more consistency between the amount invoiced and amount you’re paid. read more
Top Tips for Managing Trade Spend TO Maximize ROI 700 500 Vividly

Top Tips for Managing Trade Spend TO Maximize ROI
Managing trade promotions is vital for CPG brands like yours. Here are some tips for how to manage trade spend to maximize ROI. read more
Raeka Beauty Blends Ancient Ingredients with Modern Science 700 500 Josephine Boulware

Raeka Beauty Blends Ancient Ingredients with Modern Science
Raeka Morar has built Raeka Beauty into a fast-growing brand that merges ancient South Asian ingredients with modern science. read more
CPG Veteran Buff Greebe Named Executive Director of SKU 700 500 Michelle Breyer

CPG Veteran Buff Greebe Named Executive Director of SKU
SKU has hired veteran consumer-product leader and SKU mentor Buff Greebe as Executive Director of the nation’s leading CPG accelerator. read more
Springer Pet is Top Dog in Growing Accessory Category 700 500 Josephine Boulware

Springer Pet is Top Dog in Growing Accessory Category
Springer Pets has done for travel dog bottles what Yeti has done for coolers. read more