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6 Trends Reshaping Your Marketing Strategies 1024 576 Annabel Reeves

6 Trends Reshaping Your Marketing Strategies

We’ve identified a six key considerations that are set to shape the CPG space in the second half of 2022, so that you can align your marketing strategies with current (and future) consumer demand.  read more
SKU Elevate Track for BIPOC Founders Kicks Off 700 500 Quincy French

SKU Elevate Track for BIPOC Founders Kicks Off

SKU Elevate – a track for small BIPOC-led CPG brands – kicks off this month with innovative brands ranging from gourmet overnight oatmeal to underwear for menstruating women.. read more
Branding 101: The Art and Science of Connecting Humans with Brands 700 500 Michelle Breyer

Branding 101: The Art and Science of Connecting Humans with Brands

Daniel Gibson talks about how to build relationships between people and your brand. read more
Celebrities bring Star Power to CPG 700 500 Michelle Breyer

Celebrities bring Star Power to CPG

The division between Hollywood and Silicon Valley has become increasingly blurred. These days with an increasing number of celeb investments in CPG startups. read more
Startup CPG: Leveling the Playing Field for Emerging Brands 700 500 Michelle Breyer

Startup CPG: Leveling the Playing Field for Emerging Brands

Startup CPG has grown into one of the most robust communities in the industry, creating an ecosystem that supports emerging brands in a wide variety of ways. read more
The Hows and Whys of Creating a Financial Model for Your Business 700 500 Michelle Breyer

The Hows and Whys of Creating a Financial Model for Your Business

r growth over time, and lets you make better daily decisions about your business. read more
Limited Edition: Aura Bora Shows the Power of FOMO 700 500 Michelle Breyer

Limited Edition: Aura Bora Shows the Power of FOMO

Aura Bora exemplifies the power that limited-edition products can have for a brand to generate excitement, create a sense of urgency and offer retailers something exclusive that their competitors don’t have. read more
Expo West: Meatless Meat, Celebrity Water and So Much More 700 500 Michelle Breyer

Expo West: Meatless Meat, Celebrity Water and So Much More

Walking the Expo West aisles packed with the latest innovations in healthy snack, electrolyte-packed water and plant-based fish, chicken, beef and eggs, here some that stood out to the SKU Crew. read more
Good Food CEO says Innovation creates Differentiation 700 500 Michelle Breyer

Good Food CEO says Innovation creates Differentiation

Good Foods brands has reputation for innovation, offering the a unique item assortments, high-quality meat, seafood, and bakery items, as well as a broad assortment of quality and organic produce and a broad assortment of prepared foods. read more
The Power of the Right People in the Right Roles 700 500 Michelle Breyer

The Power of the Right People in the Right Roles

When it comes to running a business, your largest cost, most valuable asset and, sometimes, your biggest frustration are one and the same: People. read more