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SKU Fall ’24 Brands Shine at Showcase CPG Pitch Event 700 500 Michelle Breyer

SKU Fall ’24 Brands Shine at Showcase CPG Pitch Event

The Fall ’24 Showcase on Nov. 19 was an overwhelming success. The founders of the seven brands shared their compelling founder stories and their growth strategies in front of a standing-room only crowd at Rowling Hall at the Texas McCombs School of Business. CPG leaders and investors from around the country flew to Austin for the…

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The 5 Biggest Mistakes Brands Make When Launching on Amazon. 700 500 Ryan Flynn

The 5 Biggest Mistakes Brands Make When Launching on Amazon.

Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…

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How will Siete deal impact CPG startups? Experts weigh in. 500 300 Michelle Breyer

How will Siete deal impact CPG startups? Experts weigh in.

The big news that PepsiCo, Inc. has entered into a definitive agreement to acquire SKU alum Siete Foods for $1.2 billion rocked the CPG world. It was some much-needed positive news at a time when CPG investment and M&A activity have been slow. Alex Bodney, Midnight Ventures Many founders hope the Siete deal will jump start…

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Two Smart Cookies Redefine Sweet Gluten-Free Indulgence 700 500 Michelle Breyer

Two Smart Cookies Redefine Sweet Gluten-Free Indulgence
Two smart cookies team team up to launched Meli’s Cookies, aiming to bring the joy of great-tasting, naturally gluten-free cookies to everyone. read more
Top Tips for Maximizing Trade Promotions 700 500 Stuart Kennedy

Top Tips for Maximizing Trade Promotions

For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. As brands navigate the challenging waters of retail partnerships, shelf space battle and consumer attention, mastering the art of trade promotions can be a necessity. Stuart Kennedy, co-founder of SKU partner…

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How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them 700 500 Michelle Breyer

How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them
Brands can wrack up huge legal fees as well as the expense making the changes needed to comply with these regulations. We spoke with attorney and SKU mentor Hillary Hughes, chair of the business group of Foster Garvey, about the most common claims and the best ways to protect your brand against them. read more
Three Drivers of Growth for Emerging CPG Brands 700 500 Michelle Breyer

Three Drivers of Growth for Emerging CPG Brands
SKU mentor provides insights some of the key ways that emerging brands can drive growth – from focusing on niche markets to embracing social platforms. read more
Rebranding Case Study: From Niche to NuSkool 700 500 Michelle Breyer

Rebranding Case Study: From Niche to NuSkool
Ugly Wolf’s rebrand of NuSkool is a case study in how to build a brand that can engage and scale. read more
SKU Spring ’24 Track Showcases Innovation 1024 537 Michelle Breyer

SKU Spring ’24 Track Showcases Innovation
Each of seven brands in the SKU Spring ’24 Track brings innovation to their category. They include a line of lightweight, packable meals created by an adventurer, a pet wellness brand developed by a veterinarian and a beauty brand born from the founder’s  personal struggle with psoriasis. read more
Experts Share top Consumer Product Trend predictions for ’24 700 500 Michelle Breyer

Experts Share top Consumer Product Trend predictions for ’24
SKU experts share their trend predictions that will shape the consumer product industry in 2024 – from pet to beauty to food. read more