The U.S. Food and Drug Administration (FDA) recently finalized its long-awaited rule for the use of “healthy claims” on food labels. The final rule brings welcome clarity for food companies but has broad legal and business implications for their products, particularly regarding how these healthy claims are presented. SKU mentor Hillary Hughes, Brian Fink and…
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Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…
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The big news that PepsiCo, Inc. has entered into a definitive agreement to acquire SKU alum Siete Foods for $1.2 billion rocked the CPG world. It was some much-needed positive news at a time when CPG investment and M&A activity have been slow. Alex Bodney, Midnight Ventures Many founders hope the Siete deal will jump start…
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