The Power of Objective Consumer Feedback
The Power of Objective Consumer Feedback https://files.sku.is/wp-content/uploads/2021/06/Ross-Report-Featured-Image-Template-8.jpg?strip=all&lossy=1&ssl=1 700 500 Michelle Breyer https://secure.gravatar.com/avatar/0bea80ca069f2bcd6e592c3b6cfe4e5b?s=96&d=mm&r=gHighlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…