Limited Edition: Aura Bora Shows the Power of FOMOhttps://files.sku.is/wp-content/uploads/2022/03/Copy-of-Ross-Report-Featured-Image-Template-19.png?strip=all&lossy=1&ssl=1700500Michelle BreyerMichelle Breyerhttps://secure.gravatar.com/avatar/21f99bc66faf2a4ebca063f6d649c1d8264023775077d95b4b1c6eb5c9698a46?s=96&d=mm&r=g
Aura Bora exemplifies the power that limited-edition products can have for a brand to generate excitement, create a sense of urgency and offer retailers something exclusive that their competitors don’t have.
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