Bringing a new beverage to market requires more than a great idea. It takes a thoughtful balance of creativity, technical expertise, and commercial awareness. For emerging brands, formulation is often where momentum is either built or lost. At Vibrant Ingredients™, we gathered insights from our internal experts across tea, cold brew coffee, flavor creation, product…
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For emerging brands, inventory management can be both an opportunity and a challenge. The ability to manage stock effectively can mean the difference between delighting customers and losing sales. To help SKU brands navigate this critical piece of the business, we spoke with partner Cin7 to provide an overview of inventory management — why it…
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As the “Make America Healthy Again” (MAHA) movement gains momentum, companies face uncertainty in a changing landscape as new regulations are being passed at the state and federal level that will require label review, potential modification and possibly reformulation to ensure compliance. For example, the U.S. Food and Drug Administration (“FDA”) has taken action to…
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When Laurel Orley co-founded Daily Crunch in 2020, she left behind more than a decade at Unilever to pursue something deeply personal. The inspiration came from her Aunt Diane Orley, who had discovered an ancient sprouting technique while living in India more than 20 years ago. By pairing it with a unique dehydration process, Orley…
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