Posts Tagged :

cpg

The Meaning of the FDA’s New “Healthy Claim” Rule 700 500 Michelle Breyer

The Meaning of the FDA’s New “Healthy Claim” Rule

The U.S. Food and Drug Administration (FDA) recently finalized its long-awaited rule for the use of “healthy claims” on food labels. The final rule brings welcome clarity for food companies but has broad legal and business implications for their products, particularly regarding how these healthy claims are presented. SKU mentor Hillary Hughes, Brian Fink and…

read more
SKU Fall ’24 Brands Shine at Showcase CPG Pitch Event 700 500 Michelle Breyer

SKU Fall ’24 Brands Shine at Showcase CPG Pitch Event

The Fall ’24 Showcase on Nov. 19 was an overwhelming success. The founders of the seven brands shared their compelling founder stories and their growth strategies in front of a standing-room only crowd at Rowling Hall at the Texas McCombs School of Business. CPG leaders and investors from around the country flew to Austin for the…

read more
The 5 Biggest Mistakes Brands Make When Launching on Amazon. 700 500 Ryan Flynn

The 5 Biggest Mistakes Brands Make When Launching on Amazon.

Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…

read more
How will Siete deal impact CPG startups? Experts weigh in. 500 300 Michelle Breyer

How will Siete deal impact CPG startups? Experts weigh in.

The big news that PepsiCo, Inc. has entered into a definitive agreement to acquire SKU alum Siete Foods for $1.2 billion rocked the CPG world. It was some much-needed positive news at a time when CPG investment and M&A activity have been slow. Alex Bodney, Midnight Ventures Many founders hope the Siete deal will jump start…

read more
Two Smart Cookies Redefine Sweet Gluten-Free Indulgence 700 500 Michelle Breyer

Two Smart Cookies Redefine Sweet Gluten-Free Indulgence

Two smart cookies team team up to launched Meli’s Cookies, aiming to bring the joy of great-tasting, naturally gluten-free cookies to everyone. read more
Top Tips for Maximizing Trade Promotions 700 500 Stuart Kennedy

Top Tips for Maximizing Trade Promotions

For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. As brands navigate the challenging waters of retail partnerships, shelf space battle and consumer attention, mastering the art of trade promotions can be a necessity. Stuart Kennedy, co-founder of SKU partner…

read more