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Top Tips for Maximizing Trade Promotions 700 500 Stuart Kennedy

Top Tips for Maximizing Trade Promotions

For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. As brands navigate the challenging waters of retail partnerships, shelf space battle and consumer attention, mastering the art of trade promotions can be a necessity. Stuart Kennedy, co-founder of SKU partner…

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From DTC to Amazon: Ecommerce Best Practices 700 500 Michelle Breyer

From DTC to Amazon: Ecommerce Best Practices

For CPG companies both large and small, companies need to have eCommerce strategies, whether that be selling direct to consumer and Amazon. read more
Sober Curious? The Mocktail Boom 700 500 Michelle Breyer

Sober Curious? The Mocktail Boom

In addition to booze-free versions of traditional cocktails like margaritas and cosmopolitans, brands are creating a wide array of interesting, exciting and exotic offerings made from premium ingredients. read more