• December 29, 2021

At-Home Insemination is a Fertile Market for Mosie Baby

At-Home Insemination is a Fertile Market for Mosie Baby

At-Home Insemination is a Fertile Market for Mosie Baby 700 500 Mike Cronin

When Maureen and Marc Brown had trouble conceiving their first child, a doctor performed intrauterine insemination (IUI). That experience was the inspiration for the birth of Mosie Baby.

The Browns launched their at-home insemination fertility startup seven years ago with “grit and and sheer will.” But like many of the most successful entrepreneurs with a great idea, they had little knowledge about how to run a business.

“We did not have the education or relationships to successfully launch a consumer-goods company,” says Maureen Brown, the company’s CEO.

Participating in SKU’s 2018 sixth cohort, supplied them with what she describes as “a mini-MBA.”

“SKU opened up networks to us that the company wouldn’t have had access to,” she says.

Tapping into a Billion-Dollar Global Market

Data show that about one in eight couples suffer from infertility, while many others are not diagnosed, says Brown. The global home insemination market size is forecast to reach $2.3 billion by 2025, growing at a CAGR of 6.8 percent during the forecast period of 2020 to 2025, according to ResearchAndMarkets.com.

Mosie Baby has been on an impressive run, marking many milestones this year alone. Mosie Baby saw 70 percent year-over-year revenue growth, says Maureen Brown. Mosie Baby has inseminated more than 60,000 people safely and effectively at home, says Maureen Brown.

The Brown’s first child, conceived via IUI, is now 7 years old. Their second, now 5, was conceived using a Mosie Baby syringe. Many others have gotten pregnant using Mosie Baby.

“I had a smooth pregnancy and delivery, and our healthy baby girl is one month old today,” said M & M from CA, a Mosie Baby customer. “We are so grateful to Mosie Baby for giving us the initial hope that a baby was possible for us.”

In addition to helping many heterosexual companies conceive, their customer base also includes same-sex couples who want to have a baby.

Maureen Brown, co-founder and CEO of Mosie Baby

The company’s premier product, an at-home insemination kit, sells for $99. Their typical customer uses one to three kits, says Brown. Mosie Baby also offers related products, including a pregnancy test and an ovulation test.

Mosie Baby recently won a 2021 Baby Independent Innovation Award for Retailer of the Year. The organization’s annual awards program aims to showcase outstanding companies that exemplify best in class, innovative products and services. 

Comfortable, Approachable and Affordable

“It’s a comfortable, approachable, and affordable solution for couples who want to try insemination at home before committing to thousands of dollars spent at their doctor’s office on IUI,” blogger Tami Smith wrote in a 2021 blog post on her Fit Healthy Mama blog.

With about $1 million in total capital closed to date, Maureen Brown says they are exploring the possibility of launching a series A funding round during the first quarter of 2022.

Down the road, she says there is potential for an initial public offering or a possible acquisition down the road. But she says Mosie Baby’s team is currently focused on expanding the company’s reach to help remove educate people about the benefits of insemination for those who need it.

“There’s a lot of stigma still rooted in our society about using alternative methods to conceive,” she said. “We do our best to provide a safe space for people to use their voice, talk about it and get help when things are not going as well as they thought it would.”

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