Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…
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SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…
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Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…
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