“I think that growing a successful CPG brand is a combination of art and science. You need to have the art of innovation and creativity, and the patience and persistence to follow the science. Using that analogy, I consider the SKU mentors as my museum curators and lab colleagues. In the past months the team sparked my imagination of what Waka Coffee can grow into, and guided me towards other examples and success stories. They also dived in with me to learn more about my company while bouncing countless ideas on how to execute our vision. Saying that SKU was worth the effort and time is an understatement. I consider SKU as a crucial phase in the growth and success of our company.”