Amia,Mentor
Brand Management, Brand Strategy, Innovation, New Product Development, Consumer Research
Brooklyn NY
Moy is a veteran Senior Brand Manager with 10 years of experience in the CPG ecosystem, and his progressive roles reflect his appetite to take on new and exciting challenges in a variety of categories.
He helped lead the core yogurt business to growth at Chobani Greek Yogurt while also launching Drink ChobaniTM, a new-to-the-category drinkable yogurt and helping execute a 360o media campaign around the 2016 Olympic Games. He also worked on growing US household penetration for the global e-commerce and retail brand Nespresso. He’s managed brand, e-commerce, and innovation strategy at the plant-based protein start-up ALOHA, leading an effective turnaround of the business. And most recently, he’s driven significant brand growth through innovation at Applegate, an industry pioneer and the #1 ranked natural & organic meat brand in a variety of categories.
Moy personifies adaptability in leadership, using empathy and flexibility to help move brands forward. He’s particularly passionate about empowering founders from underrepresented backgrounds, who are creating solutions for the consumers of tomorrow.