peace love hormones,Mentor
Brand positioning & strategy, retail readiness, what buyers look for
Hulmeville, PA
Kirstin Ratcliffe is the Senior Category Manager of Beauty & Personal Care at Thrive Market, the health-first, membership based retailer for conscious living. With a mission of making healthy and sustainable living easy, affordable, and accessible, Kirstin is charged with curating the platform’s beauty and personal care assortment, and she supported the launch of Thrive Market’s first private label beauty brand, f.a.e., for all everywhere in 2022.
Armed with nearly a decade of experience in the beauty and wellness space, she previously led beauty partnerships and owned-brand product development at Birchbox, an e-commerce startup specializing in product sampling. Adept at identifying white space opportunities and optimizing brands for growth, Kirstin is excited to join the SKU mentorship program to help accelerate CPG's next best brands. Based in Los Angeles, she enjoys hiking, pilates, tennis, traveling, and of course beach days.