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Work with SKU-Affiliated Companies
WORKING WITH TEXAS McCOMBS MBA STUDENTS

Curious if you’re targeting the right customer segments? Wondering which social media channels are best for your product? Questions on pricing or your business model that you want to research, but lack the time?

If so, please consider partnering with a UT-Austin MBA class, “Foundations of Entrepreneurship,” taught by Dr. Katie Pritchett. Students in this Spring 2021 class are required to partner with an emerging start-up to apply class concepts around Lean Startup and hypothesis-driven entrepreneurship. In a 6-8 week project, students partner with businesses to identify a small-scope research project to (in)validate areas of the business model to help the founders learn quickly on whether and how they should persist, pivot, or perish.

The goals are:

  • To identify a mutually beneficial project that meets both the class and the company’s needs.
  • To minimize client time while maximizing their learning.

In order to meet that need, the company must agree to a 60-90 minute scoping meeting with students in mid-to-late February and then be available for an average of 3 hours throughout the duration of the project for student questions. Deliverables include: executive summary with results and recommendations & 10-minute student presentations.

Clients are welcome to attend final presentations, but all will be recorded. Interested companies can complete this interest survey (2 mins to fill out).