The SKU Report Page

From Restaurant to CPG: How to Keep the Special Sauce 700 500 Michelle Breyer

From Restaurant to CPG: How to Keep the Special Sauce

We spoke with Matt about his experience working to grow a brand that came out of a successful restaurant while maintaining the “special sauce” of what makes it unique. read more
A Case Study in Rebranding: Macro Snacks becomes HA! 700 500 Michelle Breyer

A Case Study in Rebranding: Macro Snacks becomes HA!

Track 9 brand rebranded from Macro Snacks to HA! to appeal to reach a larger market. read more
The Power of Objective Consumer Feedback 700 500 Michelle Breyer

The Power of Objective Consumer Feedback

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

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Mentoring for SKU: Seeking Successful CPG Leaders 700 500 Michelle Breyer

Mentoring for SKU: Seeking Successful CPG Leaders

SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…

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7-11: A Champion for Emerging Brands 700 500 Michelle Breyer

7-11: A Champion for Emerging Brands

7-Eleven is putting an emphasis on on bringing emerging brands onto its shelves. read more
Tools for a Successful Product Launch 700 500 Michelle Breyer

Tools for a Successful Product Launch

Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…

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Applications open for Dallas and BeyondSKU 700 500 Michelle Breyer

Applications open for Dallas and BeyondSKU

A year ago, the folks from  DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…

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10 Years of Growing Brands: Q&A with SKU Founder 700 500 Kirstin Ross

10 Years of Growing Brands: Q&A with SKU Founder

ASKU Founders Clayton Christopher, Shari Wynne Ressler and Scott Jensen A decade ago, Austin was known for tech, live music and great barbecue (and our mighty Texas Longhorns). But a dynamic, fast-growing consumer-products industry was bubbling up under the radar, with larger brands as well as a wide range of emerging brands springing to life.…

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Patrick Schwarzenegger talks CPG Investing and Healthy Living 700 500 Kirstin Ross

Patrick Schwarzenegger talks CPG Investing and Healthy Living

Many people may have heard of Patrick Schwarzenegger because of a last name that brings to mind his famous father, Arnold. But in the CPG world, he’s gained a reputation for being a savvy investor and entrepreneur in the space – a person other investors are watching closely. Patrick started his own investment company back…

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M/O: Working to Level the CPG Playing Field 1024 1024 Michelle Breyer

M/O: Working to Level the CPG Playing Field

We have to find a way to level the playing field for BIPOC founders. And as a leader in the CPG community, And I want to be a part of that change. read more