Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…
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A year ago, the folks from DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…
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ASKU Founders Clayton Christopher, Shari Wynne Ressler and Scott Jensen A decade ago, Austin was known for tech, live music and great barbecue (and our mighty Texas Longhorns). But a dynamic, fast-growing consumer-products industry was bubbling up under the radar, with larger brands as well as a wide range of emerging brands springing to life.…
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Many people may have heard of Patrick Schwarzenegger because of a last name that brings to mind his famous father, Arnold. But in the CPG world, he’s gained a reputation for being a savvy investor and entrepreneur in the space – a person other investors are watching closely. Patrick started his own investment company back…
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As we get ready to kick off ImpactSKU ’21, I want to talk about the importance of the program to SKU’s mission and its special place in the CPG industry in the Twin Cities and beyond. Growing up in the Minneapolis area, I knew there were a number of large CPG powerhouses, including General Mills,…
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Jeff Klineman, editor-in-chief, NOSH/BevNet One of the first things we do every day at SKU is looking at NOSH and BevNet to learn about the latest trends and brand news. For 25 years, NOSH/BevNet has been helping food and beverage professionals navigate the industry. At the helm of the news side is editor-in-chief Jeff Klineman,…
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Jason Karp, Co-founder of Hu Kitchen and founder of HumanCo When Jason Karp joined SKU Track 8 as a mentor, he brought with him a wealth of knowledge gained from his own journey as a successful entrepreneur in an emerging industry. The co-founder of Hu Kitchen leveraged the popular paleo-inspired eatery to test recipes to…
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