The SKU Report Page

Vegan Jerky Brand Balances Purpose and Profitability 1024 576 Michelle Breyer

Vegan Jerky Brand Balances Purpose and Profitability
Like many of the best brands, All Y’alls Foods emerged from a deeply personal journey. Through careful research, he realized founder Brett Christoffel could address the protein demands of humans through plants. In 2018, he launched All Y’alls Foods, which makes plant-baed proteins and snacks. read more
Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success 700 500 Michelle Breyer

Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success
DUDE Wipes has become a household name through grit and a strong determination to differentiate the brand from everything else in the $10 billion toilet paper market. read more
How to Get the Most out of Expo West ’25 700 500 Michelle Breyer

How to Get the Most out of Expo West ’25
Here are some top tips to get the most out of Expo West – the nation’s largest show for the natural product industry. read more
The Meaning of the FDA’s New “Healthy Claim” Rule 700 500 Michelle Breyer

The Meaning of the FDA’s New “Healthy Claim” Rule

The U.S. Food and Drug Administration (FDA) recently finalized its long-awaited rule for the use of “healthy claims” on food labels. The final rule brings welcome clarity for food companies but has broad legal and business implications for their products, particularly regarding how these healthy claims are presented. SKU mentor Hillary Hughes, Brian Fink and…

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SKU Fall ’24 Brands Shine at Showcase CPG Pitch Event 700 500 Michelle Breyer

SKU Fall ’24 Brands Shine at Showcase CPG Pitch Event

The Fall ’24 Showcase on Nov. 19 was an overwhelming success. The founders of the seven brands shared their compelling founder stories and their growth strategies in front of a standing-room only crowd at Rowling Hall at the Texas McCombs School of Business. CPG leaders and investors from around the country flew to Austin for the…

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The 5 Biggest Mistakes Brands Make When Launching on Amazon. 700 500 Ryan Flynn

The 5 Biggest Mistakes Brands Make When Launching on Amazon.

Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…

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