Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success
DUDE Wipes has become a household name through grit and a strong determination to differentiate the brand from everything else in the $10 billion toilet paper market.
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The market opportunity became obvious during the decade Ganesh Nair spent in the diabetes division at one of the world’s largest health-care companies. “Health care professionals face a challenge,” said SKU alumni Nair, founder of Karma Nuts. “They are not trained in nutrition and behavior modification.” Awareness of that fact was particularly acute in 2009,…
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