Tools for a Successful Product Launch
Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…
read moreImpactSKU Unveils ’21 Cohort
ImpactSKU has selected the five companies that will participate in the upcoming track of the Minneapolis program, ImpactSKU ’21. Each was selected based on the basis of product innovation, their traction in the market, and the passion of their founders. The newest cohort’s companies are Ancient Provisions, Chiki Chiki Boom Boom, Harmony Cricket Farm, KIZE…
read moreApplications open for Dallas and BeyondSKU
A year ago, the folks from DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…
read moreSKU M/O Track Selected
We are thrilled to announce the 10 companies selected for the 8-week SKU M/O Track. The SKU M/O Track, which kicks off June 3rd, includes best-in-class CPG curriculum along with mentor teams. It is the second phase of M/O – a partnership between SKU and Naturally Austin that aims to level the playing field for BIPOC founders. The program will be…
read moreTrack 9 Showcase Premiered May 18th
SKU Track 9 Brands SKU celebrated the culmination of Track 9 with a virtual Showcase pitch event. Founders from the seven startups in the latest SKU cohort presented their brands to a national audience of CPG leaders and investors. If you missed it, we invite you to watch the Showcase. Track 9 was truly an…
read moreM/O: Working to Level the CPG Playing Field
Jeff Klineman: Current Trends, What’s Coming and Snackaging
Jeff Klineman, editor-in-chief, NOSH/BevNet One of the first things we do every day at SKU is looking at NOSH and BevNet to learn about the latest trends and brand news. For 25 years, NOSH/BevNet has been helping food and beverage professionals navigate the industry. At the helm of the news side is editor-in-chief Jeff Klineman,…
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