Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…
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SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…
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Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…
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ImpactSKU has selected the five companies that will participate in the upcoming track of the Minneapolis program, ImpactSKU ’21. Each was selected based on the basis of product innovation, their traction in the market, and the passion of their founders. The newest cohort’s companies are Ancient Provisions, Chiki Chiki Boom Boom, Harmony Cricket Farm, KIZE…
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A year ago, the folks from DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…
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We are thrilled to announce the 10 companies selected for the 8-week SKU M/O Track. The SKU M/O Track, which kicks off June 3rd, includes best-in-class CPG curriculum along with mentor teams. It is the second phase of M/O – a partnership between SKU and Naturally Austin that aims to level the playing field for BIPOC founders. The program will be…
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