Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success
SKU Spring ’25 CPG Showcase Pitch Event
The Meaning of the FDA’s New “Healthy Claim” Rule
The U.S. Food and Drug Administration (FDA) recently finalized its long-awaited rule for the use of “healthy claims” on food labels. The final rule brings welcome clarity for food companies but has broad legal and business implications for their products, particularly regarding how these healthy claims are presented. SKU mentor Hillary Hughes, Brian Fink and…
read moreSKU Fall ’24 Brands Shine at Showcase CPG Pitch Event
The Fall ’24 Showcase on Nov. 19 was an overwhelming success. The founders of the seven brands shared their compelling founder stories and their growth strategies in front of a standing-room only crowd at Rowling Hall at the Texas McCombs School of Business. CPG leaders and investors from around the country flew to Austin for the…
read moreThe 5 Biggest Mistakes Brands Make When Launching on Amazon.
Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…
read more