For Waka Coffee, what began as a caffeine fix in a cramped New York City kitchen has grown into a mission-driven brand reimagining what instant coffee can nd should be. In 2018, while balancing a full-time undergraduate program and a full-time job in New York, founder David Kovalevski struggled with cramped kitchen space and expensive…
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The big news that PepsiCo, Inc. has entered into a definitive agreement to acquire SKU alum Siete Foods for $1.2 billion rocked the CPG world. It was some much-needed positive news at a time when CPG investment and M&A activity have been slow. Alex Bodney, Midnight Ventures Many founders hope the Siete deal will jump start…
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For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. As brands navigate the challenging waters of retail partnerships, shelf space battle and consumer attention, mastering the art of trade promotions can be a necessity. Stuart Kennedy, co-founder of SKU partner…
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