Folkal is a retail technology platform that transforms how brands connect their in-store expertise with digital customers. We solve retail's most fundamental problem: the disconnection between impersonal online shopping and the human-centred experiences that happen in stores. Folkal empowers retail staff to become brand ambassadors and content creators. Through our mobile app and web widgets, store associates share authentic product recommendations, styling tips, and expertise that bridges the gap between online browsing and in-store shopping – without requiring any hardware installation.