SKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our intensive programs offer best-in-class education, a hand-picked team of mentors and access to retailers and investors – all the tools necessary to accelerate growth.
In addition to booze-free versions of traditional cocktails like margaritas and cosmopolitans, brands are creating a wide array of interesting, exciting and exotic offerings made from premium ingredients.
As emerging brands consider their channel strategy, some ignore the foodservice industry – an industry estimated at $1.7 trillion in the United States in 2020, according to the USDA.
Expo East ’21 As the first industry trade show to return since the start of pandemic, Informa Markets’ Expo East 2021 provided a valuable peek at top trends in organic and natural foods. Held in Philadelphia, a number of brands and retailers attended the show, which had strict COVID protocols in place to give attendees…
Steef Schelke and Chris Olivier, the principals of Craft Catalyst, spent some time with them to learn more about Craft Catalyst, and to talk about why they believe SKU Atlanta can help bring together the Southeast’s CPG community.
“I think that growing a successful CPG brand is a combination of art and science. You need to have the art of innovation and creativity, and the patience and persistence to follow the science. Using that analogy, I consider the SKU mentors as my museum curators and lab colleagues. In the past months the team sparked my imagination of what Waka Coffee can grow into, and guided me towards other examples and success stories. They also dived in with me to learn more about my company while bouncing countless ideas on how to execute our vision. Saying that SKU was worth the effort and time is an understatement. I consider SKU as a crucial phase in the growth and success of our company.”
“By participating in SKU I was able to round out my CPG knowledge and best practices. My mentor team went above and beyond my expectations and I could not be more grateful for having participated in SKU!”
“The curriculum and expertise within the SKU community brought me a new level of confidence as an entrepreneur. By the end of the program I felt like I had laser focused my brand message and established a solid growth strategy. I highly recommend SKU if you’re ready to take your business to the next level.”
“SKU came at the perfect time for us. Nearly every problem we were facing, there was a mentor to help support us through to finding the solution, all while being cheerleaders along the process. There’s a saying that ‘it takes a village to raise a child’ and for most entrepreneurs your business is your child — and SKU can be that village.”
“SKU has been a pivotal part of our company’s growth and success! Our team of mentors was a swiss-army knife of expertise and knowledge — helping us in every aspect of the business. Having both our mentor team and access to the larger SKU network has allowed us to take our company up so many levels during the program, and the best part is that these relationships don’t end at the end of the program. The SKU family is a guiding force throughout the entire journey!”
“Participating in SKU 9 was a game changer for me. I no longer feel so alone. I’m surrounded by a vast network of seasoned CPG and industry professionals and brand owners. It’s a unique, supportive network that’s passionate about building each other up and bringing best in class products to market. I’m proud to be a SKU alumni.”
“For me, SKU has meant meeting a wonderful group of talented inspiring people. It’s opened a lot of doors and I’ve learned an incredible amount in a very short time. In a nutshell, it has genuinely accelerated the business of El Norteño and we are poised to launch much faster and stronger than we were 14 weeks ago.”
“The access to SKU mentors was amazing. They have incredible business insight and experience, and genuinely want to see your start-up succeed!”
“SKU helped us define our story, while supplying a network of resources to help us achieve it in the shortest amount of time.”
You are a consumer product startup with traction and market validation, ready to take the next steps to scale.
