SKU: The Nation's Leading Consumer Products Accelerator
Applications Open for SKU Atlanta '22

What We Do

SKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our intensive programs offer best-in-class education, a hand-picked team of  mentors and access to retailers and investors – all the tools necessary to accelerate growth.

The SKU Report: The Latest CPG News

From Functional Coffee to Healthy Snacking: Expo East Trends

From Functional Coffee to Healthy Snacking: Expo East Trends 700 500 Michelle Breyer

Expo East ’21 As the first industry trade show to return since the start of pandemic, Informa Markets’ Expo East 2021 provided a valuable peek at top trends in organic and natural foods. Held in Philadelphia, a number of brands and retailers attended the show, which had strict COVID protocols in place to give attendees…

SKU Atlanta Partners: Q&A with Craft Catalyst Team

SKU Atlanta Partners: Q&A with Craft Catalyst Team 700 500 Michelle Breyer

Steef Schelke and Chris Olivier, the principals of Craft Catalyst, spent some time with them to learn more about Craft Catalyst, and to talk about why they believe SKU Atlanta can help bring together the Southeast’s CPG community.

Standing out from the Pack: Q&A with Kady Sandel

Standing out from the Pack: Q&A with Kady Sandel 500 500 Michelle Breyer

When you walk into a store, you easily can be overwhelmed by the sheer volume of products on the shelf. In a market with thousands of companies are selling similar products, how do you break through the noise to reach your target consumer? We spoke brand strategist and designer Kady Sandel with Aventive Studio, an Austin-based…

The Art of Culinary Innovation: Q&A with Mark Crowell

The Art of Culinary Innovation: Q&A with Mark Crowell 700 500 sku

Mark Crowell, SKU Mentor and founder of Culinex A decade ago, few would have imagined the the concept of insects as protein, the range of milk alternatives or the proliferation of hard seltzers in every flavor imaginable. The innovation in the food and beverage space is creating entirely new categories, reshaping the store shelves and…

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SKU is for you if...

You are a consumer product startup with traction and market validation, ready to take the next steps to scale.