When I was 8 years old, I asked for a subscription to the Wall Street Journal for Christmas. Thus began my love affair with marketing.

I’ve had the privilege of being passionate about every role I’ve undertaken, and I plan to keep that trajectory. I’ve led marketing teams for iconic brands—GUESS, Williams-Sonoma, and Charlotte Russe. Additionally, I conceptualized, launched, and grew a subscription-based multi-location spa into a million-dollar business, culminating in a successful seven-figure sale of the brand.

I focus on lifetime value, instituting the metric at Charlotte Russe and, for the first time in the retailer's history, successfully tracked online activity back to in-store sales.

In summary, I offer the most value to founders and teams seeking guidance on omni-channel retail and DTC marketing.