Alia Bedi has honed her marketing and general management skills across a number of categories and brands including Benadryl, Cetaphil, Red Bull and most recently Steve Harvey’s supplement brand L’Evate You. In these roles, she’s taken on the challenges of turning around brands, growing market share leading brands and scaling a startup brand. During her time at Nestle, Alia launched the Cetaphil Baby brand and secured dual-placement for the total Cetaphil brand in both the drug and mass channels, delivering over $10M in topline revenue in 1 year. Alia also increased household penetration for the #1 energy drink brand Red Bull amongst the Gen Z audience by leveraging insights into their socializing behavior.

In addition, Alia recently created, launched and scaled L’Evate You from scratch on e-commerce and in Walmart while building and mentoring a young team of marketers and transitioned into a general management role where she had oversight over the entire business.

Mentorship has played an important role in Alia’s career as she’s had the privilege of being mentored early in her career by successful female marketers and she’s excited to share her knowledge, learning’s and failures to enable founders who are finding unique ways to optimize the lives of consumers.