The SKU Report Page

A Case Study in Rebranding: Macro Snacks becomes HA! 700 500 Michelle Breyer

A Case Study in Rebranding: Macro Snacks becomes HA!
Track 9 brand rebranded from Macro Snacks to HA! to appeal to reach a larger market. read more
The Power of Objective Consumer Feedback 700 500 Michelle Breyer

The Power of Objective Consumer Feedback

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

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Mentoring for SKU: Seeking Successful CPG Leaders 700 500 Michelle Breyer

Mentoring for SKU: Seeking Successful CPG Leaders

SKU mentor team meeting Mentoring for SKU is something special. It’s a transformative experience that positively impacts the mentors as much a the founders. I started mentoring for SKU Track 7. After selling my TextureMedia (NaturallyCurly), I was attracted to the idea of mentoring other entrepreneurs – sharing the dos, and possibly just as important,…

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7-11: A Champion for Emerging Brands 700 500 Michelle Breyer

7-11: A Champion for Emerging Brands
7-Eleven is putting an emphasis on on bringing emerging brands onto its shelves. read more
Tools for a Successful Product Launch 700 500 Michelle Breyer

Tools for a Successful Product Launch

Nada Moo! One of the questions we get most often at SKU from our founders is about how to successfully launch a new product. Although there’s no magic bullet, there are some tactics that have worked for many emerging brands. We talked with Austin marketing guru Chris Kocek from Gallant Branding to get some of…

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Applications open for Dallas and BeyondSKU 700 500 Michelle Breyer

Applications open for Dallas and BeyondSKU

A year ago, the folks from  DFW CPG came to us with a proposition: They wanted to bring SKU to the DFW area to help create the same positive and nurturing environment for CPG startups that we created in Austin, New York and the Twin Cities. We launched in August with six amazing companies: All…

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