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Adrien Petersen

6 Trends Reshaping Your Marketing Strategies 1024 576 Adrien Petersen

6 Trends Reshaping Your Marketing Strategies

We’ve identified a six key considerations that are set to shape the CPG space in the second half of 2022, so that you can align your marketing strategies with current (and future) consumer demand.  read more
SKU Elevate Track for BIPOC Founders Kicks Off 700 500 Adrien Petersen

SKU Elevate Track for BIPOC Founders Kicks Off

SKU Elevate – a track for small BIPOC-led CPG brands – kicks off this month with innovative brands ranging from gourmet overnight oatmeal to underwear for menstruating women.. read more
Is It a Food? A Dietary Supplement? A Drug? Why It Matters 700 500 Adrien Petersen

Is It a Food? A Dietary Supplement? A Drug? Why It Matters

labeling, regulations, fda, food labeling, supplements, dietary regulations read more
10 Years of Growing Brands: Q&A with SKU Founder 700 500 Adrien Petersen

10 Years of Growing Brands: Q&A with SKU Founder

ASKU Founders Clayton Christopher, Shari Wynne Ressler and Scott Jensen A decade ago, Austin was known for tech, live music and great barbecue (and our mighty Texas Longhorns). But a dynamic, fast-growing consumer-products industry was bubbling up under the radar, with larger brands as well as a wide range of emerging brands springing to life.…

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Patrick Schwarzenegger talks CPG Investing and Healthy Living 700 500 Adrien Petersen

Patrick Schwarzenegger talks CPG Investing and Healthy Living

Many people may have heard of Patrick Schwarzenegger because of a last name that brings to mind his famous father, Arnold. But in the CPG world, he’s gained a reputation for being a savvy investor and entrepreneur in the space – a person other investors are watching closely. Patrick started his own investment company back…

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The Future of Food: Q&A with Robert Nathan Allen 700 500 Adrien Petersen

The Future of Food: Q&A with Robert Nathan Allen

Robert Nathan Allen has become a vocal advocate for sustainabile agriculture read more