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Adrien Petersen

The 5 Biggest Mistakes Brands Make When Launching on Amazon. 700 500 Adrien Petersen

The 5 Biggest Mistakes Brands Make When Launching on Amazon.

Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…

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Top Tips for Maximizing Trade Promotions 700 500 Adrien Petersen

Top Tips for Maximizing Trade Promotions

For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. As brands navigate the challenging waters of retail partnerships, shelf space battle and consumer attention, mastering the art of trade promotions can be a necessity. Stuart Kennedy, co-founder of SKU partner…

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Deduction Management for CPG Startups: The Five Keys to Success 700 500 Adrien Petersen

Deduction Management for CPG Startups: The Five Keys to Success
When it comes to deductions management, there are some key areas that can provide more consistency between the amount invoiced and amount you’re paid. read more
Raeka Beauty Blends Ancient Ingredients with Modern Science 700 500 Adrien Petersen

Raeka Beauty Blends Ancient Ingredients with Modern Science
Raeka Morar has built Raeka Beauty into a fast-growing brand that merges ancient South Asian ingredients with modern science. read more
Springer Pet is Top Dog in Growing Accessory Category 700 500 Adrien Petersen

Springer Pet is Top Dog in Growing Accessory Category
Springer Pets has done for travel dog bottles what Yeti has done for coolers. read more
Bookkeeping: What Can and should Founders Take on Themselves 700 500 Adrien Petersen

Bookkeeping: What Can and should Founders Take on Themselves
But bookkeeping can be frustrating for a business owner to manage properly while running a business. Knowing what you can and should take on yourself as you begin your founder journey will be important to understand to maximize effective accounting practices going forward. read more