Posts Tagged :

founders

The 5 Biggest Mistakes Brands Make When Launching on Amazon. 700 500 Adrien Petersen

The 5 Biggest Mistakes Brands Make When Launching on Amazon.

Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…

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How will Siete deal impact CPG startups? Experts weigh in. 500 300 Michelle Breyer

How will Siete deal impact CPG startups? Experts weigh in.

The big news that PepsiCo, Inc. has entered into a definitive agreement to acquire SKU alum Siete Foods for $1.2 billion rocked the CPG world. It was some much-needed positive news at a time when CPG investment and M&A activity have been slow. Alex Bodney, Midnight Ventures Many founders hope the Siete deal will jump start…

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Two Smart Cookies Redefine Sweet Gluten-Free Indulgence 700 500 Michelle Breyer

Two Smart Cookies Redefine Sweet Gluten-Free Indulgence
Two smart cookies team team up to launched Meli’s Cookies, aiming to bring the joy of great-tasting, naturally gluten-free cookies to everyone. read more
Top Tips for Maximizing Trade Promotions 700 500 Adrien Petersen

Top Tips for Maximizing Trade Promotions

For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. As brands navigate the challenging waters of retail partnerships, shelf space battle and consumer attention, mastering the art of trade promotions can be a necessity. Stuart Kennedy, co-founder of SKU partner…

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SKU Spring ’24 Track Showcases Innovation 1024 537 Michelle Breyer

SKU Spring ’24 Track Showcases Innovation
Each of seven brands in the SKU Spring ’24 Track brings innovation to their category. They include a line of lightweight, packable meals created by an adventurer, a pet wellness brand developed by a veterinarian and a beauty brand born from the founder’s  personal struggle with psoriasis. read more
Deduction Management for CPG Startups: The Five Keys to Success 700 500 Adrien Petersen

Deduction Management for CPG Startups: The Five Keys to Success
When it comes to deductions management, there are some key areas that can provide more consistency between the amount invoiced and amount you’re paid. read more