Posts Tagged :

cpg

The 5 Biggest Mistakes Brands Make When Launching on Amazon. 700 500 Adrien Petersen

The 5 Biggest Mistakes Brands Make When Launching on Amazon.

Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…

read more
How will Siete deal impact CPG startups? Experts weigh in. 500 300 Michelle Breyer

How will Siete deal impact CPG startups? Experts weigh in.

The big news that PepsiCo, Inc. has entered into a definitive agreement to acquire SKU alum Siete Foods for $1.2 billion rocked the CPG world. It was some much-needed positive news at a time when CPG investment and M&A activity have been slow. Alex Bodney, Midnight Ventures Many founders hope the Siete deal will jump start…

read more
Two Smart Cookies Redefine Sweet Gluten-Free Indulgence 700 500 Michelle Breyer

Two Smart Cookies Redefine Sweet Gluten-Free Indulgence
Two smart cookies team team up to launched Meli’s Cookies, aiming to bring the joy of great-tasting, naturally gluten-free cookies to everyone. read more
Top Tips for Maximizing Trade Promotions 700 500 Adrien Petersen

Top Tips for Maximizing Trade Promotions

For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. As brands navigate the challenging waters of retail partnerships, shelf space battle and consumer attention, mastering the art of trade promotions can be a necessity. Stuart Kennedy, co-founder of SKU partner…

read more
How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them 700 500 Michelle Breyer

How To Avoid Getting Sued: The Most Common Claims Against Emerging Brands and How to Avoid Them
Brands can wrack up huge legal fees as well as the expense making the changes needed to comply with these regulations. We spoke with attorney and SKU mentor Hillary Hughes, chair of the business group of Foster Garvey, about the most common claims and the best ways to protect your brand against them. read more
ECRM Beverage Summer Session 1024 576 Michelle Breyer

ECRM Beverage Summer Session
Engage in the Beverage, Summer Session and drive category success year-round . At this sourcing and planning review suppliers of both Shelf-Stable and Refrigerated Beverages, including Sports/Nutritional Drinks, Water, Carbonated Soft Drinks, CBD Beverages, Kombucha, Juice, RTD Coffee/Tea & Functional and Natural/Organic Beverages will present new items and promotional opportunities to buyers from across all retail channels. read more