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consumer packaged goods

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The Art of Culinary Innovation: Q&A with Mark Crowell 700 500 sku

The Art of Culinary Innovation: Q&A with Mark Crowell

Mark Crowell, SKU Mentor and founder of Culinex A decade ago, few would have imagined the the concept of insects as protein, the range of milk alternatives or the proliferation of hard seltzers in every flavor imaginable. The innovation in the food and beverage space is creating entirely new categories, reshaping the store shelves and…

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The Power of Objective Consumer Feedback 700 500 Michelle Breyer

The Power of Objective Consumer Feedback

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

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