Kelly Stockdale is a passionate Merchandising and Category Management professional with a demonstrated history of foraging for emerging brands, optimizing product assortments, and driving profitable growth in the dairy and frozen categories. With nearly 20 years of experience in various aspects of the CPG industry, Kelly’s most recent roles with KeHE Distributors have given her invaluable expertise in strategic sourcing, supplier negotiations, trend identification, and category lifecycle management.
At KeHE, Kelly has worked on Sales, Category Management, and Growth Solutions teams, giving her a holistic view of how products develop and succeed in the market from the first retailer pitch to landing on the shelves. In her current position she leverages her expertise in market analysis and consumer trends to deliver innovative solutions and maximize profitability for her supplier and retailer partners. She is well known for her honest yet approachable collaborative spirit in cross-functional teams and for fostering strong supplier relationships. Her absolute favorite aspect of her career has been helping new and emerging brands navigate the complex distribution landscape as they grow into well-known, trusted household names. She believes her SKU mentorship is an exciting next step in this journey.
Kelly holds a BS in Merchandising from The University of North Texas and is currently participating in KeHE’s Rising Stars Leadership Training Cohort. In her free time, she enjoys exploring Austin’s many gorgeous nature trails with her family, shopping, cooking, and caring for her pet and plant babies.