SKU Town Hall: Navigating Tariff Uncertainty, Strategies for CPG Startups

With tariffs top of mind for everyone in the CPG space, navigating this uncertainty has become a critical challeng, especially for startups who have fewer resources to deal with their potential impact.

Join us at 11 a.m. CT, April 30th for a virtual panel of founders, retailers and financial experts where we’ll explore how tariffs are impacting CPG startups and some coping strategies in these uncertain times.

Moderated by SKU’S CMO Michelle Breyer, this conversation brings together a panel of experts who will share insights, strategies, and stories. From sourcing challenges to retailer negotiations, we’ll unpack how to stay resilient and strategic in an environment that continues to evolve

The panelists include:

• Kelly Spillane, Investment Principal for Whole Foods Market who also leads investments in the retailer’s LEAP CPG accelerator companies.
• Lex Evan®, founder and CEO of LEXINGTON BAKES
• Julia Megson, founder and CEO of Rescale and former director of operations at Trader Joe’s
• Julie Wolf, founder of Spring ’25 brand Fairly Nuts.
• Faheem Siddiqi, managing partner at FinanceWithin

What You’ll Learn:

• How tariffs are affecting founders and their brands first hand.
• Tactical advice on financial projections, pricing and supply chain shifts.
• How retailers are responding and what it may mean for your brand.