Brand Founders Panel: Decision-making in Turbulent Times

In a turbulent market with uncertain consumer shopping demand and even more uncertainty around cost of goods, how are you making decisions?

Join our panel oriented to the Direct-To-Consumer sales channel for a discussion about:

• What investments are you making now for profitability this year?
• What are you stopping or redirecting now given market uncertainty?
• How are you making decisions amidst rapid change in the market?

Let’s talk about how to position your company for profitability in times of economic uncertainty. Whether planning inventory or marketing investments, we’ll discuss both practice and theory for how to navigate uncertainty.

Host Patrick Scott Pitman will ask questions of a panel that includes CPG brand co-founder Jake Chambers of Pupsentials. Read the Shopify case study on its remarkable sales growth. Jake is a graduate of SKU, a CPG accelerator based in Austin.

Brand co-founder Shaz Rajashekar of SHAZ & KIKS will describe how her corporate background informs her entrepreneurial process. With most of her sourcing from India, she’s modeling scenarios and imagining possible futures. She’ll tell us how it’s going!

Also joining the panel will be entrepreneur and investor Taylor Pearson. Author of The End of Jobs, Pearson champions clear-thinking amidst uncertainty. His Interesting Times Newsletter is beloved by executives challenged to make decisions under opaque conditions. An advocate for applying the OODA Loop to business, Pearson spent the last 5 years running a hedge fund and coaching entrepreneurs and executives.

Klaviyo is also sponsoring this event. There will be lots of people in the room who prioritize email & sms marketing, retention practices.